The value of a "free" customer
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- Mercedes Esteban-Bravo & Jose M. Vidal-Sanz & Gökhan Yildirim, 2014.
"Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition,"
Marketing Science, INFORMS, vol. 33(5), pages 621-640, September.
- Vidal-Sanz, Jose M. & Yildirim, Gökhan, 2012. "Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition," DEE - Working Papers. Business Economics. WB wb121304, Universidad Carlos III de Madrid. Departamento de EconomÃa de la Empresa.
- Leeflang, Peter, 2011. "Paving the way for “distinguished marketing”," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 76-88.
- Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2014.
"Licensing radical product innovations to speed up the diffusion,"
European Journal of Operational Research, Elsevier, vol. 239(2), pages 542-555.
- Avagyan, Vardan & Vidal-Sanz, Jose M., 2011. "Licensing radical product innovations to speed up the diffusion," DEE - Working Papers. Business Economics. WB wb113609, Universidad Carlos III de Madrid. Departamento de EconomÃa de la Empresa.
- Stuart Read & Stefan Michel & Jan H. Schumann & Kumar Rakesh Ranjan, 2019. "Pricing co-created value: an integrative framework and research agenda," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 155-183, December.
- Peter Zubcsek & Miklos Sarvary, 2011. "Advertising to a social network," Quantitative Marketing and Economics (QME), Springer, vol. 9(1), pages 71-107, March.
- Kaifu Zhang & Theodoros Evgeniou & V. Padmanabhan & Emile Richard, 2012. "Content Contributor Management and Network Effects in a UGC Environment," Marketing Science, INFORMS, vol. 31(3), pages 433-447, May.
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Keywords
Customer lifetime value;NEP fields
This paper has been announced in the following NEP Reports:- NEP-BEC-2009-04-05 (Business Economics)
- NEP-CTA-2009-04-05 (Contract Theory and Applications)
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