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Dynamics of competing with quality- and advertising-based goodwill

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  • Nair, Anand
  • Narasimhan, Ram

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  • Nair, Anand & Narasimhan, Ram, 2006. "Dynamics of competing with quality- and advertising-based goodwill," European Journal of Operational Research, Elsevier, vol. 175(1), pages 462-474, November.
    • Handle: RePEc:eee:ejores:v:175:y:2006:i:1:p:462-474
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    References listed on IDEAS

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    8. Charles H. Fine, 1988. "A Quality Control Model with Learning Effects," Operations Research, INFORMS, vol. 36(3), pages 437-444, June.
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