Estimation of the indirect network effect: On the example of television advertising
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More about this item
Keywords
non-transactional platform; audience platform; indirect network effects; television market; advertising; Russia.;All these keywords.
JEL classification:
- L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
- L40 - Industrial Organization - - Antitrust Issues and Policies - - - General
- L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
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