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Determining Factors of Loyalty in Brazilian Agricultural Cooperatives

Author

Listed:
  • Christiane MARTINEZ

    (Pontifícia Universidade Católica do Paraná, Business School (Brazil))

  • Vilmar MOREIRA

    (Pontifícia Universidade Católica do Paraná, Business School (Brazil))

  • Reginaldo BARREIROS

    (Pontifícia Universidade Católica do Paraná, Business School; Universidade Estadual de Ponta Grossa (Brazil))

  • Alex WEYMER

    (Pontifícia Universidade Católica do Paraná, Business School (Brazil))

Abstract

An extensive literature review, content analysis of interviews and a survey with cooperative members allowed to identify factors that affect loyalty: culture, price, profit, transparency, relationship and leadership. Among the main findings, the research found that members’ perception of “trust†is more supported on a calculative logic of relationship based on exchanges, prices and payment than on shared meanings with long-term perspectives guided by cooperative principles. The extensive bibliographical reference and emerging factors found can help other researchers to develop deeper understandings on loyalty of members to agricultural coops.

Suggested Citation

  • Christiane MARTINEZ & Vilmar MOREIRA & Reginaldo BARREIROS & Alex WEYMER, 2020. "Determining Factors of Loyalty in Brazilian Agricultural Cooperatives," CIRIEC Working Papers 2016, CIRIEC - Université de Liège.
    • Handle: RePEc:crc:wpaper:2016
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    File URL: https://www.ciriec.uliege.be/repec/WP20-16.pdf
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    References listed on IDEAS

    as
    1. Valérie Barraud-Didier & Marie-Christine Henninger & Asâad El Akremi, 2012. "The Relationship Between Members' Trust and Participation in Governance of Cooperatives : The Role of Organizational Commitment," Post-Print halshs-00695926, HAL.
    2. Barraud-Didier, Valérie & Henninger, Marie-Christine & El Akremi, Assâad, 2012. "The Relationship Between Members’ Trust and Participation in the Governance of Cooperatives: The Role of Organizational Commitment," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(1), pages 1-24, February.
    3. Peter Österberg & Jerker Nilsson, 2009. "Members' perception of their participation in the governance of cooperatives: the key to trust and commitment in agricultural cooperatives," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 181-197.
    4. Zylbersztajn, Decio, 2005. "Papel dos Contratos na Coordenação Agro-Industrial: um olhar além dos mercados," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 43(3), pages 1-36, September.
    5. Michael L. Cook, 1995. "The Future of U.S. Agricultural Cooperatives: A Neo-Institutional Approach," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 77(5), pages 1153-1159.
    6. Andrei Cechin & Jos Bijman & Stefano Pascucci & Onno Omta, 2013. "Decomposing the Member Relationship in Agricultural Cooperatives: Implications for Commitment," Agribusiness, John Wiley & Sons, Ltd., vol. 29(1), pages 39-61, January.
    7. Valérie Barraud-Didier & Marie-Christine Henninger & Pierre Triboulet, 2014. "La Participation des Adhérents Dans Leurs Coopératives Agricoles: Une Étude Exploratoire du Secteur Céréalier Français," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 62(1), pages 125-148, March.
    8. Johnston Birchall & Richard Simmons, 2004. "What Motivates Members to Participate in Co‐operative and Mutual Businesses?," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 75(3), pages 465-495, September.
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    More about this item

    Keywords

    Loyalty; Incentives for cooperation; Cooperativism; Agricultural Cooperatives;
    All these keywords.

    JEL classification:

    • J54 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Producer Cooperatives; Labor Managed Firms

    NEP fields

    This paper has been announced in the following NEP Reports:

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