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Uncovering the macrostructure of tourists' preferences. A choice experiment analysis of tourism demand to Sardinia

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  • Rinaldo Brau
  • D. Cao

Abstract

This paper studies the preferences of tourists visiting the island of Sardinia (Italy), by means of a choice modelling approach. The focus is on some specific demand-enhancing effects which should confirm the feasibility of implementing sustainable tourism policies. Multinomial logit estimations reveal the strong negative effects resulting from the congestion of tourist attractions and the major transformation of coastal environments. On the other hand, recreational services and the proximity of accommodation to the beaches also seem to be important. The computation of willingness to pay measures and choice probabilities for hypothetical destinations illustrate how this kind of approach can provide useful information in determining decision processes by policy makers and development agencies.

Suggested Citation

  • Rinaldo Brau & D. Cao, 2005. "Uncovering the macrostructure of tourists' preferences. A choice experiment analysis of tourism demand to Sardinia," Working Paper CRENoS 200514, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    • Handle: RePEc:cns:cnscwp:200514
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    2. Paulo A.L.D. Nunes & Helen Ding & Anil Markandya, 2009. "The Economic Valuation of Marine Ecosystems," Working Papers 2009.68, Fondazione Eni Enrico Mattei.
    3. Rinaldo Brau & Antonello Scorcu & Laura Vici, 2009. "Assessing visitor satisfaction with tourism rejuvenation policies: the case of Rimini, Italy," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 52(1), pages 25-42.
    4. Figini, Paolo & Vici, Laura, 2012. "Off-season tourists and the cultural offer of a mass-tourism destination: The case of Rimini," Tourism Management, Elsevier, vol. 33(4), pages 825-839.
    5. Fabio Cerina, 2007. "Tourism Specialization and Environmental Sustainability in a Dynamic Economy," Tourism Economics, , vol. 13(4), pages 553-582, December.
    6. Jarvis, Diane & Stoeckl, Natalie & Liu, Hong-Bo, 2016. "The impact of economic, social and environmental factors on trip satisfaction and the likelihood of visitors returning," Tourism Management, Elsevier, vol. 52(C), pages 1-18.
    7. G. Marletto, 2006. "La politica dei trasporti come politica per l'innovazione: spunti da un approccio evolutivo," Working Paper CRENoS 200605, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    8. Rinaldo Brau, 2008. "Demand-Driven Sustainable Tourism? A Choice Modelling Analysis," Tourism Economics, , vol. 14(4), pages 691-708, December.
    9. Bart Vermeulen & Peter Goos & Riccardo Scarpa & Martina Vandebroek, 2011. "Bayesian Conjoint Choice Designs for Measuring Willingness to Pay," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 48(1), pages 129-149, January.
    10. OA Carboni & G Medda, 2007. "Government Size and the Composition of Public Spending in a Neoclassical Growth Model," Working Paper CRENoS 200701, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    11. Figini, Paolo & Castellani, Massimiliano & Vici, Laura, 2007. "Estimating Tourist Externalities on Residents: A Choice Modeling Approach to the Case of Rimini," Sustainability Indicators and Environmental Valuation Working Papers 9104, Fondazione Eni Enrico Mattei (FEEM).
    12. Pröbstl-Haider Ulrike & Haider Wolfgang, 2014. "The role of protected areas in destination choice in the European Alps," ZFW – Advances in Economic Geography, De Gruyter, vol. 58(1), pages 144-163, October.
    13. Tim Taylor & A Longo, 2009. "Valuation of Marine Ecosystem Threshold Effects: Application of Choice Experiments to Value Algal Bloom in the Black Sea Coast of Bulgaria," Department of Economics Working Papers 7/09, University of Bath, Department of Economics.
    14. Renato Perez Loyola & Erda Wang & Nannan Kang, 2021. "Economic valuation of recreational attributes using a choice experiment approach: An application to the Galapagos Islands," Tourism Economics, , vol. 27(1), pages 86-104, February.
    15. Alexandra Jiricka-Pürrer & Valeria Tadini & Boris Salak & Karolina Taczanowska & Andrzej Tucki & Giulio Senes, 2019. "Do Protected Areas Contribute to Health and Well-Being? A Cross-Cultural Comparison," IJERPH, MDPI, vol. 16(7), pages 1-18, April.

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    More about this item

    Keywords

    tourism demand; green preferences; choice experiments; stated preferences;
    All these keywords.

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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