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An Empirical Investigation of Perceptual Incongruence Between Sales Managers and Salespeople as to Sales Force Control System Application

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  • Jozée Lapierre
  • Bernard Sinclair-Desgagné

Abstract

This paper builds on the foundation laid by Oliver and Anderson (1994) and empirically tests their control instrument using two samples: sales managers and salespeople in three Canadian high-tech industries. The results reveal that the instrument is better suited to the salesperson sample and, as expected, the perceptions of salespeople and sales managers regarding the three-level control system - overall system, components and items - do effectively differ. There is no ambiguity as far as the first two levels are concerned. However, there is some agreement between both groups at the third level. Note that only the hypotheses expecting similar perceptions between the two groups do not bear out. Cette étude a pour objet de tester empiriquement l'instrument de contrôle développé par Oliver et Anderson (1994) sur deux échantillons: gestionnaires de la force de vente et représentants de la force de vente dans trois industries canadiennes à haut contenu technologique. Les résultats montrent que l'instrument est mieux adapté à l'échantillon des représentants des ventes et, tel qu'attendu, les perceptions des représentants des ventes et des gestionnaires de la force de vente en ce qui a trait aux trois niveaux du système de contrôle -système global, composantes et énoncés - effectivement diffèrent. Il n'y a aucune ambiguïté en ce qui concerne les deux premiers niveaux. Cependant, on trouve un certain accord entre les deux groupes au troisième niveau. Enfin, les résultats montrent que seules les hypothèses énonçant des perceptions similaires entre les deux groupes ne sont pas confirmées.

Suggested Citation

  • Jozée Lapierre & Bernard Sinclair-Desgagné, 2004. "An Empirical Investigation of Perceptual Incongruence Between Sales Managers and Salespeople as to Sales Force Control System Application," CIRANO Working Papers 2004s-10, CIRANO.
    • Handle: RePEc:cir:cirwor:2004s-10
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    1. N. Venkatraman, 1989. "Strategic Orientation of Business Enterprises: The Construct, Dimensionality, and Measurement," Management Science, INFORMS, vol. 35(8), pages 942-962, August.
    2. Coughlan, Anne T & Narasimhan, Chakravarthi, 1992. "An Empirical Analysis of Sales-Force Compensation Plans," The Journal of Business, University of Chicago Press, vol. 65(1), pages 93-121, January.
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