Salience and Online Sales: The Role of Brand Image Concerns
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- Dertwinkel-Kalt, Markus & Köster, Mats, 2018. "Salience and Online Sales: The Role of Brand Image Concerns," VfS Annual Conference 2018 (Freiburg, Breisgau): Digital Economy 181498, Verein für Socialpolitik / German Economic Association.
References listed on IDEAS
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Cited by:
- Inderst, Roman & Obradovits, Martin, 2021.
"Loss Leading as a Threat to Brands,"
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253667, ZBW - Leibniz Information Centre for Economics.
- Inderst, Roman & Obradovits, Martin, 2022. "Loss Leading as a Threat to Brands," CEPR Discussion Papers 16947, C.E.P.R. Discussion Papers.
- Heidhues, Paul & Köszegi, Botond, 2018. "Behavioral Industrial Organization," CEPR Discussion Papers 12988, C.E.P.R. Discussion Papers.
- Helfrich, Magdalena & Herweg, Fabian, 2020. "Context-dependent preferences and retailing: Vertical restraints on internet sales," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 87(C).
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More about this item
Keywords
salience; online sales; antitrust; vertical restraints; distribution channels;All these keywords.
JEL classification:
- D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
- K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
- L42 - Industrial Organization - - Antitrust Issues and Policies - - - Vertical Restraints; Resale Price Maintenance; Quantity Discounts
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2018-01-08 (Industrial Competition)
- NEP-LAW-2018-01-08 (Law and Economics)
- NEP-MIC-2018-01-08 (Microeconomics)
- NEP-MKT-2018-01-08 (Marketing)
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