Report NEP-MKT-2018-01-08

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Datta, Hannes & Ailawadi, Kusum L. & van Heerde, H.J., 2016. "How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?," Other publications TiSEM 341e600f-af04-42e7-9668-a, Tilburg University, School of Economics and Management.
• Vanhuele, Marc & Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba, 2016. "Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories," HEC Research Papers Series 1153, HEC Paris.
• Markus Dertwinkel-Kalt & Mats Köster, 2017. "Salience and Online Sales: The Role of Brand Image Concerns," CESifo Working Paper Series 6787, CESifo.
• Rhodes, Andrew & Watanabe, Makoto & Zhou, Jidong, 2017. "Multiproduct Intermediaries," TSE Working Papers 17-857, Toulouse School of Economics (TSE), revised May 2020.
• JOHNEN, Johannes, 2017. "Dynamic competition in deceptive markets," LIDAM Discussion Papers CORE 2017036, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
• Igor Halperin, 2017. "Inverse Reinforcement Learning for Marketing," Papers 1712.04612, arXiv.org.
• Lu, Yixin & Ou, Carol & Angelopoulos, Spyros, 2018. "Exploring the effect of monetary incentives on user behavior in Online Sharing Platforms," Other publications TiSEM b6030df8-d7ea-48b8-834b-8, Tilburg University, School of Economics and Management.