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Reaching for Gold! The Impact of a Positive Reputation Shock on Career Choice

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  • Daniel Goller
  • Stefan C. Wolter

Abstract

We analyze the causal influence a positive reputation shock for a particular occupation may have on career choice. The measure of the positive reputation shock is the unpredictable event that a young adult from one's own country wins a (gold) medal in a particular occupation at the World Skills—the world championship of vocational skills. In an occupation with a gold medal won, searches for apprenticeship vacancies increase significantly by around 7 percent compared to occupations that do not win a competition. In occupations where only a silver or bronze medal is awarded, the effect is also positive and statistically significant, but less pronounced. More importantly, the increase in searches for apprenticeship vacancies in the current year has also led to around 2.5 percent more contracts being signed in the winning occupation, and there are indications that these apprenticeships have a better match between employers and employees (trainees).

Suggested Citation

  • Daniel Goller & Stefan C. Wolter, 2023. "Reaching for Gold! The Impact of a Positive Reputation Shock on Career Choice," CESifo Working Paper Series 10791, CESifo.
    • Handle: RePEc:ces:ceswps:_10791
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    References listed on IDEAS

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    1. Eggenberger, Christian & Janssen, Simon & Backes-Gellner, Uschi, 2022. "The value of specific skills under shock: High risks and high returns," Labour Economics, Elsevier, vol. 78(C).
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    3. Daniel Goller & Stefan C. Wolter, 2021. "“Too shocked to search” The COVID-19 shutdowns’ impact on the search for apprenticeships," Swiss Journal of Economics and Statistics, Springer;Swiss Society of Economics and Statistics, vol. 157(1), pages 1-15, December.
    4. Giorgio Di Pietro, 2018. "Do media play a role in promoting vocational education and training? The case of MasterChef," Policy Studies, Taylor & Francis Journals, vol. 39(1), pages 37-53, January.
    5. Serena Canaan & Pierre Mouganie, 2023. "The Impact of Advisor Gender on Female Students’ STEM Enrollment and Persistence," Journal of Human Resources, University of Wisconsin Press, vol. 58(2), pages 593-632.
    6. Donald E. Gibson, 2003. "Developing the Professional Self-Concept: Role Model Construals in Early, Middle, and Late Career Stages," Organization Science, INFORMS, vol. 14(5), pages 591-610, October.
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    Cited by:

    1. Daniel Goller & Chiara Graf & Stefan C. Wolter, 2024. "The virtues of going virtual," Economics of Education Working Paper Series 0224, University of Zurich, Department of Business Administration (IBW).

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    More about this item

    Keywords

    role models; reputation shock; career choice; labor supply; apprenticeship;
    All these keywords.

    JEL classification:

    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • J22 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Time Allocation and Labor Supply
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity

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