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Avoiding “Truth”: Tobacco Industry Promotion of Life Skills Training

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  • Bialous, Stella Aguinaga
  • Mandel, Lev L.
  • Glantz, Stanton A. Ph.D.

Abstract

Purpose: To understand why and how two tobacco companies have been promoting the Life Skills Training program (LST), a school-based drug prevention program recommended by the Centers for Disease Control and Prevention to reduce youth smoking. Methods: We analyzed internal tobacco industry documents available online as of October 2005. Initial searches were conducted using the keywords “life skills training,” “LST,” and “positive youth development.” Results: Tobacco industry documents reveal that since 1999, Philip Morris (PM) and Brown and Williamson (B&W) have worked to promote LST and to disseminate the LST program into schools across the country. As part of their effort, the companies hired a public relations firm to promote LST and a separate firm to evaluate the program. The evaluation conducted for the two companies did not show that LST was effective at reducing smoking after the first or second year of implementing the program. Even so, the tobacco companies continued to award grants to schools for the program. PM and B&W’s role in promoting LST is part of a public relations strategy to shift the “youth smoking paradigm” away from programs that highlight the tobacco industry’s behavior and toward programs in which the industry can be a partner. Conclusions: Individuals and organizations responsible for developing and implementing tobacco control and youth smoking prevention programs should be aware of PM and B&W’s role and motivations to encourage the wide-spread adoption of LST in schools.

Suggested Citation

  • Bialous, Stella Aguinaga & Mandel, Lev L. & Glantz, Stanton A. Ph.D., 2006. "Avoiding “Truth”: Tobacco Industry Promotion of Life Skills Training," University of California at San Francisco, Center for Tobacco Control Research and Education qt2cd8t2jd, Center for Tobacco Control Research and Education, UC San Francisco.
    • Handle: RePEc:cdl:ctcres:qt2cd8t2jd
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    References listed on IDEAS

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    1. Farrelly, M.C. & Healton, C.G. & Davis, K.C. & Messeri, P. & Hersey, J.C. & Haviland, M.L., 2002. "Getting to the truth: Evaluating national tobacco countermarketing campaigns," American Journal of Public Health, American Public Health Association, vol. 92(6), pages 901-907.
    2. Dearlove, J.V. & Glantz, S.A., 2002. "Boards of health as venues for clean indoor air policy making," American Journal of Public Health, American Public Health Association, vol. 92(2), pages 257-265.
    3. Givel, M.S. & Glantz, S.A., 2000. "Failure to defend a successful state tobacco control program: Policy lessons from Florida," American Journal of Public Health, American Public Health Association, vol. 90(5), pages 762-767.
    4. Tsoukalas, Theodore H. Ph.D. & Ibrahim, Jennifer K. Ph.D. & Glantz, Stanton A. Ph.D., 2003. "Shifting Tides: Minnesota Tobacco Politics," University of California at San Francisco, Center for Tobacco Control Research and Education qt1wh17656, Center for Tobacco Control Research and Education, UC San Francisco.
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    1. Mamudu, Hadii M. & Hammond, Ross & Glantz, Stanton, 2008. "Tobacco industry attempts to counter the World Bank report curbing the epidemic and obstruct the WHO framework convention on tobacco control," Social Science & Medicine, Elsevier, vol. 67(11), pages 1690-1699, December.
    2. Patricia A McDaniel & E Anne Lown & Ruth E Malone, 2017. "“It doesn’t seem to make sense for a company that sells cigarettes to help smokers stop using them”: A case study of Philip Morris’s involvement in smoking cessation," PLOS ONE, Public Library of Science, vol. 12(8), pages 1-22, August.

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