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UN ANÁLISIS EMPÍRICO de los EFECTOS RECÍPRICOS de las EXTENSIONES DE MARCA

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  • Elisabete de Magalhães Serra
  • José António Varela Gonzalez

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  • Elisabete de Magalhães Serra & José António Varela Gonzalez, 1997. "UN ANÁLISIS EMPÍRICO de los EFECTOS RECÍPRICOS de las EXTENSIONES DE MARCA," Working Papers de Gestão (Management Working Papers) 02, Católica Porto Business School, Universidade Católica Portuguesa.
    • Handle: RePEc:cap:mpaper:021997
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    References listed on IDEAS

    as
    1. Alba, Joseph W & Hutchinson, J Wesley, 1987. "Dimensions of Consumer Expertise," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 411-454, March.
    2. Sullivan, Mary, 1990. "Measuring Image Spillovers in Umbrella-Branded Products," The Journal of Business, University of Chicago Press, vol. 63(3), pages 309-329, July.
    3. MacInnis, Deborah J & Price, Linda L, 1987. "The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 473-491, March.
    4. Park, C Whan & Milberg, Sandra & Lawson, Robert, 1991. "Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 185-193, September.
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