Reciprocal effect of tourist destinations on the strength of national tourism brands
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DOI: 10.1016/j.tourman.2017.03.011
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Cited by:
- Gabriela ZAI, 2018. "The Country Brand- An Objective That Is Difficult To Accomplish," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 889-894, November.
- Can, Ali Selcuk & Ekinci, Yuksel & Pino, Giovanni, 2021. "Joint brand advertising for emerging heritage sites," Annals of Tourism Research, Elsevier, vol. 91(C).
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Keywords
Tourism marketing; Country brand; Tourism brand; Reciprocal effect;All these keywords.
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