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Does courier gender matter? Exploring mode choice behaviour for E-groceries crowd-shipping in developing economies

Author

Listed:
  • Oleksandr Rossolov
  • Anastasiia Botsman
  • Serhii Lyfenko
  • Yusak O. Susilo

Abstract

This paper examines the mode choice behaviour of people who may act as occasional couriers to provide crowd-shipping (CS) deliveries. Given its recent increase in popularity, online grocery services have become the main market for crowd-shipping deliveries' provider. The study included a behavioural survey, PTV Visum simulations and discrete choice behaviour modelling based on random utility maximization theory. Mode choice behaviour was examined by considering the gender heterogeneity of the occasional couriers in a multimodal urban transport network. The behavioural dataset was collected in the city of Kharkiv, Ukraine, at the beginning of 2021. The results indicated that women were willing to provide CS service with 8% less remuneration than men. Women were also more likely to make 10% longer detours by car and metro than men, while male couriers were willing to implement 25% longer detours when travelling by bike or walking. Considering the integration of CS detours into the couriers' routine trip chains, women couriers were more likely to attach the CS trip to the work-shopping trip chain whilst men would use the home-home evening time trip chain. The estimated marginal probability effect indicated a higher detour time sensitivity with respect to expected profit and the relative detour costs of the couriers.

Suggested Citation

  • Oleksandr Rossolov & Anastasiia Botsman & Serhii Lyfenko & Yusak O. Susilo, 2023. "Does courier gender matter? Exploring mode choice behaviour for E-groceries crowd-shipping in developing economies," Papers 2308.07993, arXiv.org.
    • Handle: RePEc:arx:papers:2308.07993
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    References listed on IDEAS

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    1. Stefan Boes & Rainer Winkelmann, 2006. "Ordered Response Models," Springer Books, in: Olaf Hübler & Jachim Frohn (ed.), Modern Econometric Analysis, chapter 12, pages 167-181, Springer.
    2. Boysen, Nils & Emde, Simon & Schwerdfeger, Stefan, 2022. "Crowdshipping by employees of distribution centers: Optimization approaches for matching supply and demand," European Journal of Operational Research, Elsevier, vol. 296(2), pages 539-556.
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