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Regional Demand For Natural Beef Products: Urban Vs. Rural Willingness To Pay And Target Customers

Author

Listed:
  • Sparling, Edward
  • Grannis, Jennifer L.
  • Thilmany, Dawn D.

Abstract

Interest and sales for natural meats continue to grow, with increased offerings in supermarkets and other mainstream marketing channels. Still, little is known about interest in various production attributes and methods to target likely customers. This study focuses on the market for natural meat, including freezer beef offerings, in Colorado with special attention to whether rural and urban consumers differ in their interests and propensities to purchase.

Suggested Citation

  • Sparling, Edward & Grannis, Jennifer L. & Thilmany, Dawn D., 2002. "Regional Demand For Natural Beef Products: Urban Vs. Rural Willingness To Pay And Target Customers," 2002 Annual Meeting, July 28-31, 2002, Long Beach, California 36544, Western Agricultural Economics Association.
    • Handle: RePEc:ags:waealb:36544
    DOI: 10.22004/ag.econ.36544
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    File URL: https://ageconsearch.umn.edu/record/36544/files/sp02sp01.pdf
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    References listed on IDEAS

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    1. Jutta Roosen & Jayson L. Lusk & John A. Fox, 2003. "Consumer demand for and attitudes toward alternative beef labeling strategies in France, Germany, and the UK," Agribusiness, John Wiley & Sons, Ltd., vol. 19(1), pages 77-90.
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    Cited by:

    1. Thilmany, Dawn D. & Bond, Jennifer Keeling & Bond, Craig A., 2006. "Direct Marketing of Fresh Produce: Understanding Consumer Interest in Product and Process-Based Attributes," 2006 Annual meeting, July 23-26, Long Beach, CA 21217, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Craig A. Bond & Dawn Thilmany & Jennifer Keeling Bond, 2008. "Understanding consumer interest in product and process-based attributes for fresh produce," Agribusiness, John Wiley & Sons, Ltd., vol. 24(2), pages 231-252.

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