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A Simultaneous Equation Model of Fluid Milk Advertising in Ontario

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  • Venkateswaran, Meenakshi
  • Kinnucan, Henry

Abstract

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Suggested Citation

  • Venkateswaran, Meenakshi & Kinnucan, Henry, 1991. "A Simultaneous Equation Model of Fluid Milk Advertising in Ontario," WAEA/ WFEA Conference Archive (1929-1995) 321469, Western Agricultural Economics Association.
    • Handle: RePEc:ags:waeaar:321469
    DOI: 10.22004/ag.econ.321469
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    References listed on IDEAS

    as
    1. Henry Kinnucan & Olan D. Forker, 1986. "Seasonality in the Consumer Response to Milk Advertising with Implications for Milk Promotion Policy," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 68(3), pages 562-571.
    2. Netter, Jeffry M, 1982. "Excessive Advertising: An Empirical Analysis," Journal of Industrial Economics, Wiley Blackwell, vol. 30(4), pages 361-373, June.
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    Keywords

    Marketing; Livestock Production/Industries;

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