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Excessive Advertising: An Empirical Analysis

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  • Netter, Jeffry M

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  • Netter, Jeffry M, 1982. "Excessive Advertising: An Empirical Analysis," Journal of Industrial Economics, Wiley Blackwell, vol. 30(4), pages 361-373, June.
    • Handle: RePEc:bla:jindec:v:30:y:1982:i:4:p:361-73
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    Cited by:

    1. Bloch, Francis & Manceau, Delphine, 1999. "Persuasive advertising in Hotelling's model of product differentiation," International Journal of Industrial Organization, Elsevier, vol. 17(4), pages 557-574, May.
    2. Griffith, Rachel & Smith, Kate & Krol, Michal, 2015. "Store Brands and the Role of Advertising," CEPR Discussion Papers 10877, C.E.P.R. Discussion Papers.
    3. Subhadip Chakrabarti & Hans Haller, 2011. "An Analysis Of Advertising Wars," Manchester School, University of Manchester, vol. 79(1), pages 100-124, January.
    4. Javed Hussain & Rizwan Khan Nizamani, 2011. "Factors Affecting Consumer Attention in Billboards Advertising," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 5(2), pages 60-64, Fall.
    5. Venkateswaran, Meenakshi & Kinnucan, Henry, 1991. "A Simultaneous Equation Model of Fluid Milk Advertising in Ontario," WAEA/ WFEA Conference Archive (1929-1995) 321469, Western Agricultural Economics Association.
    6. Liang, Chuchu, 2024. "Advertising rivalry and discretionary disclosure," Journal of Accounting and Economics, Elsevier, vol. 77(1).
    7. Fee, C. Edward & Hadlock, Charles J. & Pierce, Joshua R., 2012. "What happens in acquisitions?," Journal of Corporate Finance, Elsevier, vol. 18(3), pages 584-597.

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