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Excessive Advertising: An Empirical Analysis

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  • Netter, Jeffry M

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  • Netter, Jeffry M, 1982. "Excessive Advertising: An Empirical Analysis," Journal of Industrial Economics, Wiley Blackwell, vol. 30(4), pages 361-373, June.
    • Handle: RePEc:bla:jindec:v:30:y:1982:i:4:p:361-73
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    Cited by:

    1. Javed Hussain & Rizwan Khan Nizamani, 2011. "Factors Affecting Consumer Attention in Billboards Advertising," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 5(2), pages 60-64, Fall.
    2. Venkateswaran, Meenakshi & Kinnucan, Henry, 1991. "A Simultaneous Equation Model of Fluid Milk Advertising in Ontario," WAEA/ WFEA Conference Archive (1929-1995) 321469, Western Agricultural Economics Association.
    3. Bloch, Francis & Manceau, Delphine, 1999. "Persuasive advertising in Hotelling's model of product differentiation," International Journal of Industrial Organization, Elsevier, vol. 17(4), pages 557-574, May.
    4. Griffith, Rachel & Smith, Kate & Krol, Michal, 2015. "Store Brands and the Role of Advertising," CEPR Discussion Papers 10877, C.E.P.R. Discussion Papers.
    5. Liang, Chuchu, 2024. "Advertising rivalry and discretionary disclosure," Journal of Accounting and Economics, Elsevier, vol. 77(1).
    6. Subhadip Chakrabarti & Hans Haller, 2011. "An Analysis Of Advertising Wars," Manchester School, University of Manchester, vol. 79(1), pages 100-124, January.
    7. Fee, C. Edward & Hadlock, Charles J. & Pierce, Joshua R., 2012. "What happens in acquisitions?," Journal of Corporate Finance, Elsevier, vol. 18(3), pages 584-597.

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