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Advertising Strategies by Agricultural Cooperatives in Branded Food Products, 1967 to 1987

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  • Rogers, Richard T.

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  • Rogers, Richard T., 1993. "Advertising Strategies by Agricultural Cooperatives in Branded Food Products, 1967 to 1987," Research Reports 25202, University of Connecticut, Food Marketing Policy Center.
    • Handle: RePEc:ags:uconnr:25202
    DOI: 10.22004/ag.econ.25202
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    File URL: https://ageconsearch.umn.edu/record/25202/files/rr930021.pdf
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    References listed on IDEAS

    as
    1. Rogers, Richard T. & Marion, Bruce W., 1990. "Food Manufacturing Activities of the Largest Agricultural Cooperatives: Market Power and Strategic Behavior Implications," Journal of Agricultural Cooperation, National Council of Farmer Cooperatives, vol. 5, pages 1-15.
    2. Lisa M. Petraglia & Richard T. Rogers, 1991. "The Impact of Agricultural Marketing Cooperatives on Market Performance in U.S. Food Manufacturing Industries for 1982," Food Marketing Policy Center Research Reports 012, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
    3. Petraglia, Lisa M. & Rogers, Richard T., 1991. "The Impact of Agricultural Marketing Cooperatives on Market Performance in U.S. Food Manufacturing Industries for 1982," Research Reports 25175, University of Connecticut, Food Marketing Policy Center.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Sexton, Richard J., 1990. "The Role of Cooperatives in Increasingly Concentrated Agricultural Markets," Cooperatives: Their Importance in the Future Food and Agricultural System - FAMC 1990 Conference 265909, Food and Agricultural Marketing Consortium (FAMC).
    2. Hardesty, Shermain D., 2005. "Cooperatives as Marketers of Branded Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(1), pages 1-6, March.
    3. H. W. Kinnucan, 1996. "A Note On Measuring Returns To Generic Advertising In Interrelated Markets," Journal of Agricultural Economics, Wiley Blackwell, vol. 47(1‐4), pages 261-267, January.
    4. Jasper Grashuis & Alexandre Magnier, 2018. "Product differentiation by marketing and processing cooperatives: A choice experiment with cheese and cereal products," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 813-830, October.

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    19. Torgerson, Randall E. & Reynolds, Bruce J. & Gray, Thomas W., 1990. "Evolution of Cooperative Thought, Theory and Purpose," Cooperatives: Their Importance in the Future Food and Agricultural System - FAMC 1990 Conference 265908, Food and Agricultural Marketing Consortium (FAMC).

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    Agribusiness; Marketing;

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