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Coffee Differentiation: Demand Analysis at Retail Level in the US Market

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  • Alamo, Carmen I.
  • Malaga, Jaime E.

Abstract

Scanned data was used to estimate US coffee demand using an AIDS model. The estimated elasticities have the expected signs and magnitude. Differentiated coffees are complements for regular and unclassified while regular and unclassified coffees are substitutes. These results could be useful in designing marketing strategies by coffee suppliers.

Suggested Citation

  • Alamo, Carmen I. & Malaga, Jaime E., 2012. "Coffee Differentiation: Demand Analysis at Retail Level in the US Market," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119885, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea12:119885
    DOI: 10.22004/ag.econ.119885
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    References listed on IDEAS

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    Keywords

    Demand and Price Analysis;

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