Domestic Commodity Check-Off Programs: Judging Their Impact
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DOI: 10.22004/ag.econ.279567
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- Ronald W. Ward & Julio Chang & Stan Thompson, 1985. "Commodity advertising: Theoretical issues relating to generic and brand promotions," Agribusiness, John Wiley & Sons, Ltd., vol. 1(4), pages 269-276.
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Marketing; Productivity Analysis;Statistics
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