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Food Safety and Adverse Selection in Rural Maize Markets

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  • Didier Kadjo
  • Jacob Ricker‐Gilbert
  • Gerald Shively
  • Tahirou Abdoulaye

Abstract

Without enforced standards or reliable third‐party verification, food safety threats such as pesticide residues and aflatoxin contamination are generally unobservable or only partially observable to both buyers and sellers, especially of staple foods in rural maize markets in sub‐Saharan Africa. As a result, sellers have more information about food quality than do buyers. Such information asymmetries can impede market development and undermine human health. We study farm household behaviour in the context of imperfect food safety information. We pool observations obtained from 707 food storage containers maintained by 309 farm households in Benin, surveyed following the maize harvests of 2011/2012 and 2013/2014. Our results indicate that when a household perceives a food safety risk associated with application of insecticides, on average it is 33 percentage points less likely to apply insecticides to maize it intends to consume than it is to maize it intends to sell. These individuals are also more likely to sell maize than households without food safety concerns. Results highlight the potential value of improved storage technologies and quality control to promote market transactions and reduce hidden health risks.

Suggested Citation

  • Didier Kadjo & Jacob Ricker‐Gilbert & Gerald Shively & Tahirou Abdoulaye, 2020. "Food Safety and Adverse Selection in Rural Maize Markets," Journal of Agricultural Economics, Wiley Blackwell, vol. 71(2), pages 412-438, June.
    • Handle: RePEc:bla:jageco:v:71:y:2020:i:2:p:412-438
    DOI: 10.1111/1477-9552.12350
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    Cited by:

    1. Ricker-Gilbert, Jacob & Moussa, Bokar & Abdoulaye, Tahirou, 2021. "Using Branding to Signal Quality in Informal Markets. Evidence from an Experimental Auction in the Sahel," 2021 Conference, August 17-31, 2021, Virtual 315284, International Association of Agricultural Economists.
    2. Magnan, Nicholas & Hoffmann, Vivian & Opoku, Nelson & Gajate Garrido, Gissele & Kanyam, Daniel Akwasi, 2021. "Information, technology, and market rewards: Incentivizing aflatoxin control in Ghana," Journal of Development Economics, Elsevier, vol. 151(C).
    3. Hoffmann, Vivian & Jones, Kelly, 2021. "Improving food safety on the farm: Experimental evidence from Kenya on incentives and subsidies for technology adoption," World Development, Elsevier, vol. 143(C).
    4. Akinwehinmi, Oluwagbenga & Ogundari, Kolawole & Amos, Taiwo, 2021. "Consumers' Food Control Risk Perception and Preference for Government-Controlled Safety Certification in Emerging Food Markets," 2021 Conference, August 17-31, 2021, Virtual 315312, International Association of Agricultural Economists.
    5. repec:ags:aaea22:335810 is not listed on IDEAS
    6. Jovanovic, Nina & Ricker-Gilbert, Jacob & Ketiem, Patrick & Bauchet, Jonathan & Hoffmann, Vivian, 2022. "Impacts of pre-harvest and post-harvest treatments on reducing aflatoxin contamination in smallholder farmers’ maize," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322257, Agricultural and Applied Economics Association.
    7. Nindi, Tabitha Charles & Bauchet, Jonathan & Ricker-Gilbert, Jacob, 2023. "Information and the trade-off between food safety and food security in rural markets: Experimental evidence from Malawi," Journal of Economic Behavior & Organization, Elsevier, vol. 216(C), pages 170-186.

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