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Produktinformationen auf Lebensmitteln: Zu viel, zu wenig oder genau richtig?

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  • Vey, Franziska
  • Wangerow, Anna

Abstract

Produktinformationen auf Lebensmitteln werden von den Konsumenten benötigt, um sich über die Eigenschaften der Produkte zu informieren. Einige Autoren gehen davon aus, dass eine zu hohe Anzahl an Informationen zu einer Überlastung der Konsumenten führt. Mittels qualitativer Studie wurde gezeigt, dass ein Bedarf an Informationen auf Lebensmitteln besteht. Die Verständlichkeit und die Darstellung der Informationen bereiten den Probanden im Allgemeinen größere Probleme als eine zu hohe Informationsmenge.

Suggested Citation

  • Vey, Franziska & Wangerow, Anna, 2015. "Produktinformationen auf Lebensmitteln: Zu viel, zu wenig oder genau richtig?," 55th Annual Conference, Giessen, Germany, September 23-25, 2015 209241, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi15:209241
    DOI: 10.22004/ag.econ.209241
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    References listed on IDEAS

    as
    1. Golan, Elise H. & Kuchler, Fred & Mitchell, Lorraine, 2000. "Economics Of Food Labeling," Agricultural Economic Reports 34069, United States Department of Agriculture, Economic Research Service.
    2. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing;
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