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Competitive position of some PDO cheeses on their own reference market: identification of the key success factors

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  • Barjolle, Dominique
  • Chappuis, Jean-Marc
  • Dufour, Martine

Abstract

This paper presents a method to assess the success of some PDO cheeses in a comparative way. The first part is a review of different meanings of the concept of performance according to the main theoretical approaches. We give a definition of the filière and select some criteria to assess the competitive position and the attractiveness of the reference markets in order to get an evaluation of the success in terms of prices and market shares. We try then to identify the main factors, which influence the competitive position of the product. Our research highlights that the success of the PDO cheeses is determined mainly by four determinants : • The specificity of the product (its typicality, price, convenience, taste, symbolic component and its representation by the consumers) ; • The effectiveness of the co-ordination (code of practice, governance structure, variety and quality management, promotional and research policies, lobbying ability) ; • The market attractiveness ; • The public supports. In conclusion, the concept of filière has to be studied more in depth at the theoretical level. If it is possible to highlight the role played by these production channels (several small-scaled firms) on the rural employment, it will be necessary to set up a better legal framework to encourage their activities and common strategies.

Suggested Citation

  • Barjolle, Dominique & Chappuis, Jean-Marc & Dufour, Martine, 1999. "Competitive position of some PDO cheeses on their own reference market: identification of the key success factors," 67th Seminar, October 28-30, 1999, LeMans, France 241118, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae67:241118
    DOI: 10.22004/ag.econ.241118
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    References listed on IDEAS

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    Cited by:

    1. Jean-Marc Callois, 2006. "Quality labels and rural development : a new economic geography approach," Post-Print hal-01201116, HAL.
    2. Jean-Marc Callois, 2006. "Quality labels and rural development : a new economic geography approach," Cahiers d'Economie et Sociologie Rurales, INRA Department of Economics, vol. 78, pages 31-51.
    3. Jeanneaux, Philippe & Barjolle, Dominique & Meyer, Dorothee, 2010. "Raising rivals’ costs strategy: test on two LAFS in Europe," 116th Seminar, October 27-30, 2010, Parma, Italy 95040, European Association of Agricultural Economists.
    4. Leonardo Cei & Edi Defrancesco & Gianluca Stefani, 2018. "From Geographical Indications to Rural Development: A Review of the Economic Effects of European Union Policy," Sustainability, MDPI, vol. 10(10), pages 1-21, October.
    5. Barjolle, Dominique & Philippe, Jeanneaux, 2012. "Raising Rivals’ Costs Strategy and Localised Agro-Food Systems in Europe," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 3(1), pages 1-11, June.
    6. Callois, Jean-Marc, 2006. "Quality labels and rural development : a new economic geography approach," Cahiers d'Economie et de Sociologie Rurales (CESR), Institut National de la Recherche Agronomique (INRA), vol. 78.

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