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The impact of emotional intelligence of consumers when purchasing products with nutritional claims

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  • Lopéz-Galán, Belinda
  • De-Magistris, Tiziana
  • Caputo, Vincenzina

Abstract

Our study assesses the influence of Emotional Intelligence of purchase decision of food with nutritional claims. We used the CEIS scale to evaluate emotional abilities and we included a latent class model to assess its influenced on the purchase decision of potato chips. We found that in part of the sample purchase decision of food was influenced by their emotional intelligence ability. Our study expands the relationship of EI and food choices of consumers and shows how this relationship is heterogeneous across consumers.

Suggested Citation

  • Lopéz-Galán, Belinda & De-Magistris, Tiziana & Caputo, Vincenzina, 2017. "The impact of emotional intelligence of consumers when purchasing products with nutritional claims," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 261263, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae17:261263
    DOI: 10.22004/ag.econ.261263
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    References listed on IDEAS

    as
    1. Blair Kidwell & David M. Hardesty & Terry L. Childers, 2008. "Emotional Calibration Effects on Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(4), pages 611-621, August.
    2. Blair Kidwell & David M. Hardesty & Terry L. Childers, 2008. "Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(1), pages 154-166, November.
    3. Leehu Zysberg & Einav Tell, 2013. "Emotional Intelligence, Perceived Control, and Eating Disorders," SAGE Open, , vol. 3(3), pages 21582440135, August.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Consumer/Household Economics; Demand and Price Analysis;

    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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