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How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response

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  • Berčík, Jakub
  • Horská, Elena
  • Wang, W.Y. Regina
  • Chen, Ying-Chun

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Suggested Citation

  • Berčík, Jakub & Horská, Elena & Wang, W.Y. Regina & Chen, Ying-Chun, 2015. "How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202714, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa143:202714
    DOI: 10.22004/ag.econ.202714
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    References listed on IDEAS

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    1. Hubert, Mirja, 2010. "Does neuroeconomics give new impetus to economic and consumer research?," Journal of Economic Psychology, Elsevier, vol. 31(5), pages 812-817, October.
    2. Reimann, Martin & Bechara, Antoine, 2010. "The somatic marker framework as a neurological theory of decision-making: Review, conceptual comparisons, and future neuroeconomics research," Journal of Economic Psychology, Elsevier, vol. 31(5), pages 767-776, October.
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    Cited by:

    1. Laski, Joseph & Brunault, Charles A. & Schmidt, Rebecca & Ryu, Seung Cheol, 2020. "An exploratory study of retail lighting with continuous modulation of color rendering properties to influence shoppers' spatial range of browsing," Journal of Business Research, Elsevier, vol. 111(C), pages 148-162.
    2. Grazyna Smigielska & Sylwia Wisniewska, 2016. "Marketing Innovations in Retail Trade (Innowacje marketingowe w handlu detalicznym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 57-70.

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    Keywords

    Consumer/Household Economics; Marketing;

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