Report NEP-MKT-2015-05-16

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Elif Akagun Ergin & Nilay Sahin, 2015. "Consumers? Attitudes Towards Brand Extensions: An Analysis On Food And Textile Industries In Turkey," Proceedings of International Academic Conferences 1003145, International Institute of Social and Economic Sciences.
• Seitz, Carolin Claudia & Roosen, Jutta, 2015. "From Global to Local? The Power of Domestic Markets," 145th Seminar, April 14-15, 2015, Parma, Italy 200158, European Association of Agricultural Economists.
• Maria Yurina, 2015. "Actual problems of product placement and embedded (surreptitious) advertising," Proceedings of International Academic Conferences 1003289, International Institute of Social and Economic Sciences.
• Meyer-Höfer, Marie von & Spiller, Achim, 2015. ""Sustainability" a semi-globalisable concept for international food marketing: Consumer expectations regarding sustainable food," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202747, European Association of Agricultural Economists.
• Landwehr, Stefanie Christina, 2015. "Impact on primary school children's taste preferences: packaging design versus product familiarity," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202746, European Association of Agricultural Economists.
• Berčík, Jakub & Horská, Elena & Wang, W.Y. Regina & Chen, Ying-Chun, 2015. "How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202714, European Association of Agricultural Economists.
• Ratinger, Tomas & Boskova, Iveta & Tomka, Adam, 2015. "Sustainable consumption of bakery products; a challenge for Czech consumers and producers," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202742, European Association of Agricultural Economists.
• Gaviglio, Anna & Demartini, Eugenio & Pirani, Alberto & Marescotti, Maria Elena & Bertocchi, Mattia, 2015. "National Brands versus Private Labels versus Niche Products: a graphical representation of consumers' perception," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202731, European Association of Agricultural Economists.
• Barjolle, Dominique & Brecic, Ruzica & Cerjak, Marija & Giraud, Georges, 2015. "Traditional Food in Western Balkan Countries Consumers’ Perceptions and Habits," 145th Seminar, April 14-15, 2015, Parma, Italy 200233, European Association of Agricultural Economists.
• Item repec:tho:iscthi:confpap2 is not listed on IDEAS anymore

• Zeynep Birce Ergor & Elif Akagun Ergin, 2015. "The Role Of Social Media On Establishing Brand Value: A Content Analysis On Banks In Turkey," Proceedings of International Academic Conferences 1003165, International Institute of Social and Economic Sciences.
• Weinrich, Ramona & Franz, Annabell & Spiller, Achim, 2015. "Multi-level labelling: too complex for consumers?," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202752, European Association of Agricultural Economists.
• Gayle, Philip & Wu, Chi-Yin, 2015. "On the Extent to which the Presence of Intermediate-stop(s) Air Travel Products Influences the Pricing of Nonstop Air Travel Products," MPRA Paper 64190, University Library of Munich, Germany.
• Corduas, Marcella, 2015. "A statistical model for consumer preferences: the case of Italian extra virgin olive oil," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202701, European Association of Agricultural Economists.
• Ellison, Breanna & Bernard, John & Paukett, Michelle & Toensmeyer, Ulrich C., 2015. "Are All Organic Labels Treated Equally? The Influence of Retail Outlet on Consumer Perceptions of and Willingness to Pay for Organic Tomatoes," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202706, European Association of Agricultural Economists.