IDEAS home Printed from https://ideas.repec.org/p/ags/eaa110/49882.html
   My bibliography  Save this paper

New Product Development of a Yoghurt Dessert via E-Collaboration

Author

Listed:
  • Meixner, Oliver
  • Haas, Rainer

Abstract

The following contribution describes how an E-collaboration platform may be used within new product development. In order to develop a new dairy product (a yoghurt dessert), a leading Austrian dairy co-operated with representatives from the Austrian University of Natural Resources and Applied Live Sciences Vienna and other experts by use of a specific E-collaboration platform. The main aim of the project was the preparation of innovative product concepts. All necessary data and documents concerning consumer behaviour, market trends, product features etc. were distributed via a closed E-collaboration platform. The participants worked together for about half a year; however, only two personal meetings were necessary, all other communication processes (also group discussions) were done via the E-collaboration platform. It was possible to simultaneously communicate and co-operate even though the participants were located in Vienna, Upper Austria and Italy (South Tyrol). In the end a new product could be developed which was launched in one of the big three Austria supermarket chains in 2004. It could be proven that the state of the art in new product development is absolutely compatible with the usage of information technology for communication and knowledge transfer purposes; however, confidentiality and trust are absolutely indispensable for the success of such a project.

Suggested Citation

  • Meixner, Oliver & Haas, Rainer, 2008. "New Product Development of a Yoghurt Dessert via E-Collaboration," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49882, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa110:49882
    DOI: 10.22004/ag.econ.49882
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/49882/files/Meixner-Haas.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.49882?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Asp, Elaine H., 1999. "Factors affecting food decisions made by individual consumers," Food Policy, Elsevier, vol. 24(2-3), pages 287-294, May.
    2. Buyukozkan, G.Gulcin & Feyzioglu, Orhan, 2004. "A fuzzy-logic-based decision-making approach for new product development," International Journal of Production Economics, Elsevier, vol. 90(1), pages 27-45, July.
    3. Karkkainen, Hannu & Piippo, Petteri & Tuominen, Markku, 2001. "Ten tools for customer-driven product development in industrial companies," International Journal of Production Economics, Elsevier, vol. 69(2), pages 161-176, January.
    4. McQuater, R. E. & Peters, A. J. & Dale, B. G. & Spring, M. & Rogerson, J. H. & Rooney, E. M., 1998. "The management and organisational context of new product development: Diagnosis and self-assessment," International Journal of Production Economics, Elsevier, vol. 55(2), pages 121-131, July.
    5. Ariss, Sonny S. & Zhang, Qingyu, 2002. "The impact of flexible process capability on the product-process matrix: an empirical examination," International Journal of Production Economics, Elsevier, vol. 76(2), pages 135-145, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Elfvengren, K.Kalle & Karkkainen, Hannu & Torkkeli, Marko & Tuominen, Markku, 2004. "A GDSS based approach for the assessment of customer needs in industrial markets," International Journal of Production Economics, Elsevier, vol. 89(3), pages 275-292, June.
    2. Apri Wahyudi & John K. M. Kuwornu & Endro Gunawan & Avishek Datta & Loc T. Nguyen, 2019. "Factors Influencing the Frequency of Consumers’ Purchases of Locally-Produced Rice in Indonesia: A Poisson Regression Analysis," Agriculture, MDPI, vol. 9(6), pages 1-17, June.
    3. Zaklina Stojanovic & Jelena Filipovic & Boban Mugosa, 2013. "Consumer Acceptance Of Functional Foods In Montenegro," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 9(3), pages 65-74.
    4. Cristina Isabel Galamba Oliveira Costa Marreiros, 2009. "A Conceptual Framework of Consumer Food Choice Behaviour," CEFAGE-UE Working Papers 2009_06, University of Evora, CEFAGE-UE (Portugal).
    5. Daria Loginova & Stefan Mann, 2024. "Forecasting food trends using demographic pyramid, generational differentiation and SuperLearner," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    6. Rimal, Arbindra & Fletcher, Stanley M. & McWatters, Kay H., 2000. "Nutrition Considerations In Food Selection," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(01), pages 1-16.
    7. Hatami-Marbini, Adel & Tavana, Madjid, 2011. "An extension of the Electre I method for group decision-making under a fuzzy environment," Omega, Elsevier, vol. 39(4), pages 373-386, August.
    8. Govindasamy, R. & Arumugam, S. & You, Xinling & Vellangany, I., 2015. "Willingness to Buy Organically Grown Ethnic Greens and Herbs: A Consumers Survey in the East-Coast Region of United States," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 28(2).
    9. Montserrat Jiménez-Partearroyo & Ana Medina-López & David Juárez-Varón, 2024. "Towards industry 5.0: evolving the product-process matrix in the new paradigm," The Journal of Technology Transfer, Springer, vol. 49(4), pages 1496-1531, August.
    10. Just, David R., 2006. "Behavioral Economics, Food Assistance, and Obesity," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 35(2), pages 1-12, October.
    11. Choi, Hojoon & Reid, Leonard N., 2016. "Congruity effects and moderating influences in nutrient-claimed food advertising," Journal of Business Research, Elsevier, vol. 69(9), pages 3430-3438.
    12. Tolonen, Arto & Haapasalo, Harri & Harkonen, Janne & Verrollot, Jordan, 2017. "Supply chain capability creation – The creation of the supply chain readiness for a new product during product development process," International Journal of Production Economics, Elsevier, vol. 194(C), pages 237-245.
    13. Hovhannisyan, Vardges & Shanoyan, Aleksan, 2018. "An Empirical Analysis Of Welfare Consequences Of Rising Food Prices In Urban China: The Easi Approach," 2018 Annual Meeting, August 5-7, Washington, D.C. 273987, Agricultural and Applied Economics Association.
    14. Nordin, Fredrik, 2008. "Linkages between service sourcing decisions and competitive advantage: A review, propositions, and illustrating cases," International Journal of Production Economics, Elsevier, vol. 114(1), pages 40-55, July.
    15. Chang, Hung-Hao & Just, David R., 2007. "Health Information Availability and the Consumption of Eggs: Are Consumers Bayesians?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 32(01), pages 1-16, April.
    16. Nehal Elshaboury & Tarek Attia & Mohamed Marzouk, 2020. "Comparison of Several Aggregation Techniques for Deriving Analytic Network Process Weights," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 34(15), pages 4901-4919, December.
    17. Vardges Hovhannisyan & Sachintha Mendis & Chris Bastian, 2019. "An econometric analysis of demand for food quantity and quality in urban China," Agricultural Economics, International Association of Agricultural Economists, vol. 50(1), pages 3-13, January.
    18. Lau Antonio, K.W. & Yam, Richard C.M. & Tang, Esther, 2007. "The impacts of product modularity on competitive capabilities and performance: An empirical study," International Journal of Production Economics, Elsevier, vol. 105(1), pages 1-20, January.
    19. Verena Berger & Ulf Schrader, 2016. "Fostering Sustainable Nutrition Behavior through Gamification," Sustainability, MDPI, vol. 8(1), pages 1-15, January.
    20. Wong, Bo K. & Lai, Vincent S., 2011. "A survey of the application of fuzzy set theory in production and operations management: 1998-2009," International Journal of Production Economics, Elsevier, vol. 129(1), pages 157-168, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaa110:49882. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/eaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.