IDEAS home Printed from https://ideas.repec.org/p/ags/aesc13/158867.html
   My bibliography  Save this paper

Psychological Constructs toward Agricultural Technology Adoption: Evidence from Eastern India

Author

Listed:
  • Yamano, T.
  • Rajendran, S.
  • Malabayuabas, Maria Luz

Abstract

We apply the theory of planned behavior (TPB) to identify farmers’ psychological constructs toward agricultural technology in three dimensions: attitude, subjective norm, and perceived behavioral control. We use data from 731 farmers in Eastern India. The sample farmers come from two groups: 157 farmers who have received seed mini-kits of a new stress-tolerant rice variety, called Swarna Sub 1, from NGOs; and 574 farmers who were randomly selected in the villages where the mini-kits were distributed. In this paper, we find that the mini-kit recipient farmers have higher scores on psychological constructs toward new technologies than the representative farmers. We also find that scheduled caste, female, and less educated farmers have lower scores on the psychological constructs. Among representative farmers, we estimate an adoption model of Swarna Sub 1 and find that psychological constructs are positively associated with the adoption of Swarna Sub 1. Although the causality between the psychological constructs and the adoption of Swarna Sub 1 is indecisive in this paper, the result indicates the importance of investigating farmers’ psychological constructs in technology adoption in developing countries.

Suggested Citation

  • Yamano, T. & Rajendran, S. & Malabayuabas, Maria Luz, 2013. "Psychological Constructs toward Agricultural Technology Adoption: Evidence from Eastern India," 87th Annual Conference, April 8-10, 2013, Warwick University, Coventry, UK 158867, Agricultural Economics Society.
  • Handle: RePEc:ags:aesc13:158867
    DOI: 10.22004/ag.econ.158867
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/158867/files/Yamano_Rajendran_Malabayabas2013.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.158867?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Feder, Gershon & Just, Richard E & Zilberman, David, 1985. "Adoption of Agricultural Innovations in Developing Countries: A Survey," Economic Development and Cultural Change, University of Chicago Press, vol. 33(2), pages 255-298, January.
    2. Feder, Gershon & Savastano, Sara, 2006. "The role of opinion leaders in the diffusion of new knowledge: The case of integrated pest management," World Development, Elsevier, vol. 34(7), pages 1287-1300, July.
    3. Helena Hansson & Richard Ferguson & Christer Olofsson, 2012. "Psychological Constructs Underlying Farmers’ Decisions to Diversify or Specialise their Businesses – An Application of Theory of Planned Behaviour," Journal of Agricultural Economics, Wiley Blackwell, vol. 63(2), pages 465-482, June.
    4. Nava Ashraf & Dean Karlan & Wesley Yin, 2006. "Tying Odysseus to the Mast: Evidence From a Commitment Savings Product in the Philippines," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 121(2), pages 635-672.
    5. Brune, Lasse & Gine, Xavier & Goldberg, Jessica & Yang, Dean, 2011. "Commitments to save : a field experiment in rural Malawi," Policy Research Working Paper Series 5748, The World Bank.
    6. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    7. Bergevoet, R. H. M. & Ondersteijn, C. J. M. & Saatkamp, H. W. & van Woerkum, C. M. J. & Huirne, R. B. M., 2004. "Entrepreneurial behaviour of dutch dairy farmers under a milk quota system: goals, objectives and attitudes," Agricultural Systems, Elsevier, vol. 80(1), pages 1-21, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Amirreza Asrari & Maryam Omidi Najafabadi & Jamal Farajollah Hosseini, 2022. "Modeling resilience behavior against climate change with food security approach," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 12(3), pages 547-565, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Takashi Yamano & Srinivasulu Rajendran & Maria Malabayabas, 2015. "Farmers’ self-perception toward agricultural technology adoption: evidence on adoption of submergence-tolerant rice in Eastern India," Journal of Social and Economic Development, Springer;Institute for Social and Economic Change, vol. 17(2), pages 260-274, October.
    2. Kamrath, Carolin & Rajendran, Srinivasulu & Nenguwo, Ngoni & Afari-Sefa, Victor & Broring, Stefanie, 2018. "Adoption behavior of market traders: an analysis based on Technology Acceptance Model and Theory of Planned Behavior," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(6), July.
    3. Menozzi, Davide & Fioravanzi, Martina & Donati, Michele, 2015. "Farmer’s motivation to adopt sustainable agricultural practices," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 4(2), pages 1-23, August.
    4. Adnan, Nadia & Nordin, Shahrina Md & Ali, Murad, 2018. "A solution for the sunset industry: Adoption of Green Fertiliser Technology amongst Malaysian paddy farmers," Land Use Policy, Elsevier, vol. 79(C), pages 575-584.
    5. Freudenreich, H., 2018. "Explaining Mexican Farmers Adoption of Hybrid Maize Seed - The Role of Social Psychology, Risk and Ambiguity Aversion," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277410, International Association of Agricultural Economists.
    6. Xavier Giné & Jessica Goldberg & Dan Silverman & Dean Yang, 2018. "Revising Commitments: Field Evidence on the Adjustment of Prior Choices," Economic Journal, Royal Economic Society, vol. 128(608), pages 159-188, February.
    7. Guizar-Mateos, Isai & Miranda, Mario J. & Gonzalez-Vega, Claudio, 2013. "The Role of Credit and Deposits in the Dynamics of Technology Decisions and Poverty Traps," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149860, Agricultural and Applied Economics Association.
    8. Brigitte C. Madrian, 2014. "Applying Insights from Behavioral Economics to Policy Design," Annual Review of Economics, Annual Reviews, vol. 6(1), pages 663-688, August.
    9. Landmann, Andreas & Vollan, Björn & Frölich, Markus, 2012. "Insurance versus Savings for the Poor: Why One Should Offer Either Both or None," IZA Discussion Papers 6298, Institute of Labor Economics (IZA).
    10. Metcalfe, Robert & Dolan, Paul, 2012. "Behavioural economics and its implications for transport," Journal of Transport Geography, Elsevier, vol. 24(C), pages 503-511.
    11. Zhang, Biao & Fu, Zetian & Wang, Jieqiong & Zhang, Lingxian, 2019. "Farmers’ adoption of water-saving irrigation technology alleviates water scarcity in metropolis suburbs: A case study of Beijing, China," Agricultural Water Management, Elsevier, vol. 212(C), pages 349-357.
    12. Gómez-Limón, José A. & Gutiérrez-Martín, Carlos & Riesgo, Laura, 2016. "Modeling at farm level: Positive Multi-Attribute Utility Programming," Omega, Elsevier, vol. 65(C), pages 17-27.
    13. Pascaline Dupas & Jonathan Robinson, 2013. "Why Don't the Poor Save More? Evidence from Health Savings Experiments," American Economic Review, American Economic Association, vol. 103(4), pages 1138-1171, June.
    14. Kazushi Takahashi & Rie Muraoka & Keijiro Otsuka, 2020. "Technology adoption, impact, and extension in developing countries’ agriculture: A review of the recent literature," Agricultural Economics, International Association of Agricultural Economists, vol. 51(1), pages 31-45, January.
    15. Greiner, Romy, 2015. "Motivations and attitudes influence farmers' willingness to participate in biodiversity conservation contracts," Agricultural Systems, Elsevier, vol. 137(C), pages 154-165.
    16. Kondylis, Florence & Mueller, Valerie, 2012. "Seeing is Believing? Evidence from a Demonstration Plot Experiment in Mozambique:," MSSP working papers 1, International Food Policy Research Institute (IFPRI).
    17. Oscar Montes de Oca Munguia & Rick Llewellyn, 2020. "The Adopters versus the Technology: Which Matters More when Predicting or Explaining Adoption?," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 42(1), pages 80-91, March.
    18. Laajaj, Rachid, 2017. "Endogenous time horizon and behavioral poverty trap: Theory and evidence from Mozambique," Journal of Development Economics, Elsevier, vol. 127(C), pages 187-208.
    19. Keil, A. & Mitra, A. & Srivastava, A. & McDonald, A., 2018. "Dynamics of zero-tillage wheat adoption in the Eastern Indo-Gangetic Plains: socially inclusive use through custom-hiring services?," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277026, International Association of Agricultural Economists.
    20. Zelu, Barbara Ama & Iranzo, Susana & Perez-Laborda, Alejandro, 2024. "Financial inclusion and women economic empowerment in Ghana," Emerging Markets Review, Elsevier, vol. 62(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aesc13:158867. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesukea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.