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Consumer Price Awareness In Food Shopping: The Case Of Quantity Surcharges

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  • Binkley, James K.
  • Bejnarowicz, John

Abstract

Data from 54 grocery regions is on tuna sales, prices, and consumer demographics is used to examine why consumers purchase large sizes when unit prices are higher. Results strongly indicate that this is done on the mistaken belief that large sizes are always cheaper: buyers are not examining prices.

Suggested Citation

  • Binkley, James K. & Bejnarowicz, John, 1999. "Consumer Price Awareness In Food Shopping: The Case Of Quantity Surcharges," 1999 Annual meeting, August 8-11, Nashville, TN 21512, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea99:21512
    DOI: 10.22004/ag.econ.21512
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    References listed on IDEAS

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    Consumer/Household Economics;

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