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Factors Influencing Consumer Rankings Of Alternative Retail Beef Packaging

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Listed:
  • Pelzer, Pierre M. L.
  • Menkhaus, Dale J.
  • Whipple, Glen D.
  • Field, Ray A.
  • Hoffman, Elizabeth

Abstract

Ordered probit models were used to identify factors which influenced consumer rankings of vacuum skin packaged steaks and roasts. Variables included selected demographics and concerns regarding retail beef packaging. Information regarding color and the benefits of the vacuum package were found to be among the most important factors.

Suggested Citation

  • Pelzer, Pierre M. L. & Menkhaus, Dale J. & Whipple, Glen D. & Field, Ray A. & Hoffman, Elizabeth, 1990. "Factors Influencing Consumer Rankings Of Alternative Retail Beef Packaging," 1990 Annual meeting, August 5-8, Vancouver, Canada 270851, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea90:270851
    DOI: 10.22004/ag.econ.270851
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    References listed on IDEAS

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    1. Purcell, Wayne D., 1989. "The Case of Beef Demand: A Failure by the Discipline," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 4(2), pages 1-4.
    Full references (including those not matched with items on IDEAS)

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