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Factors influencing consumer rankings of alternative retail beef packaging

Author

Listed:
  • Pierre M. L. Pelzer

    (Department of Agricultural Economics, University of Wyoming)

  • Dale J. Menkhaus

    (Department of Animal Science, University of Wyoming)

  • Glen D. Whipple

    (Department of Agricultural Economics, University of Wyoming)

  • Ray A. Field

    (Department of Agricultural Economics, University of Wyoming)

  • Shawn W. Moore

    (Department of Animal Science, University of Wyoming)

Abstract

Ordered probit models were used to identify factors which influenced consumer rankings of vacuum skin packaged steaks and roasts. Variables included selected demographic characteristics and concerns regarding retail beef packaging. Information pertaining to the color of the beef in, and the benefits of, the vacuum package was found to be among the most important factors.

Suggested Citation

  • Pierre M. L. Pelzer & Dale J. Menkhaus & Glen D. Whipple & Ray A. Field & Shawn W. Moore, 1991. "Factors influencing consumer rankings of alternative retail beef packaging," Agribusiness, John Wiley & Sons, Ltd., vol. 7(3), pages 253-267.
    • Handle: RePEc:wly:agribz:v:7:y:1991:i:3:p:253-267
    DOI: 10.1002/1520-6297(199105)7:3<253::AID-AGR2720070307>3.0.CO;2-G
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    References listed on IDEAS

    as
    1. Purcell, Wayne D., 1989. "The Case of Beef Demand: A Failure by the Discipline," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 4(2), pages 1-4.
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    Citations

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    Cited by:

    1. van Harten, Willem H. & Casparie, Ton F. & Fisscher, Olaf A. M., 2000. "Methodological considerations on the assessment of the implementation of quality management systems," Health Policy, Elsevier, vol. 54(3), pages 187-200, December.
    2. Unterschultz, James R. & Quagrainie, Kwamena K. & Veeman, Michele M., 1996. "Consumer Preferences for Biopreservatives in Beef and Pork Packaging and Testing the Importance of Product Origin," Project Report Series 24043, University of Alberta, Department of Resource Economics and Environmental Sociology.
    3. van Harten, Willem H. & Casparie, Ton F. & Fisscher, Olaf A. M., 2002. "The evaluation of the introduction of a quality management system: A process-oriented case study in a large rehabilitation hospital," Health Policy, Elsevier, vol. 60(1), pages 17-37, April.
    4. David R. Just & Julie M. Goddard, 2023. "Behavioral framing and consumer acceptance of new food technologies: Factors influencing consumer demand for active packaging," Agribusiness, John Wiley & Sons, Ltd., vol. 39(1), pages 3-27, January.
    5. Menkhaus, Dale J. & Colin, Damien P.M. & Whipple, Glen D. & Field, Ray A., 1992. "The Effects of Perceived Product Attributes on the Perception of Beef," WAEA/ WFEA Conference Archive (1929-1995) 321360, Western Agricultural Economics Association.

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