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Human Values and Consumer Preferences for Extrinsic Credence Attributes in the German and Italian Markets for New Potatoes

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  • Fitzsimmons, Jill Ann
  • Colantuoni, Francesca
  • Cicia, Gianni
  • Del Giudice, Teresa

Abstract

We explore the relationship between observable socio-demographic consumer characteristics, consumers’ unobservable human values as measured by Schwartz’ Portrait Values Questionnaire, and consumers’ preferences for extrinsic credence attributes on their purchases of new potatoes in two countries, Italy and Germany. Parallel marketing studies were conducted in each of the two markets, with the intention of comparing the impact of human values on purchases of new potatoes with several attributes (price, country of origin, carbon footprint certification, ethical certification, method of production, and packaging). Motivation for the study comes from the declining market share of the domestic early potato due to international competition. Applied methods include Principal Component Analysis and Latent Class Analysis.

Suggested Citation

  • Fitzsimmons, Jill Ann & Colantuoni, Francesca & Cicia, Gianni & Del Giudice, Teresa, 2014. "Human Values and Consumer Preferences for Extrinsic Credence Attributes in the German and Italian Markets for New Potatoes," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170672, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea14:170672
    DOI: 10.22004/ag.econ.170672
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    References listed on IDEAS

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    1. Ching‐Hua Yeh & Stefan Hirsch, 2023. "A meta‐regression analysis on the willingness‐to‐pay for country‐of‐origin labelling," Journal of Agricultural Economics, Wiley Blackwell, vol. 74(3), pages 719-743, September.

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    Keywords

    Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing;
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