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Producer Perceptions of Risk and Time

Author

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  • Hedge, Kendra M.
  • Yeager, Elizabeth A.

Abstract

Agribusinesses rely on producers choosing their products and services for the success of their business. Agribusinesses can use information regarding how producers rate the importance of certain areas of risk and what takes most of the producers’ time to offer specific services to different segments of producers to better meet their needs. An ordered logit model and a multinomial logit model are used to determine factors significant to producers’ use of time and importance of various areas of risk. The results provide insights to agribusinesses that can help them identify producer segments.

Suggested Citation

  • Hedge, Kendra M. & Yeager, Elizabeth A., 2014. "Producer Perceptions of Risk and Time," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170299, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea14:170299
    DOI: 10.22004/ag.econ.170299
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    References listed on IDEAS

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    1. Harwood, Joy L. & Heifner, Richard G. & Coble, Keith H. & Perry, Janet E. & Somwaru, Agapi, 1999. "Managing Risk in Farming: Concepts, Research, and Analysis," Agricultural Economic Reports 34081, United States Department of Agriculture, Economic Research Service.
    2. Alexander, Corinne E. & Wilson, Christine A. & Foley, Daniel H., 2005. "Agricultural Input Market Segments: Who Is Buying What?," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 23(2), pages 1-20.
    3. Uematsu, Hiroki & Mishra, Ashok K., 2011. "A Categorical Data Analysis on Risks in Agriculture," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 98839, Southern Agricultural Economics Association.
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    Keywords

    Agribusiness; Farm Management;

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