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Demand For Enhanced Foods And The Value Of Nutritional Enhancements Of Food: The Case Of Margarines

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  • Huffman, Sonya Kostova
  • Jensen, Helen H.

Abstract

This paper evaluates consumer preferences and choice of nutritionally enhanced food products based on economic, geographic, ethnic and other socioeconomic characteristics. Household scanner data allow estimation of hedonic price function and a probit model on the choice of margarine that promotes good health. The empirical estimation established a positive value for nutritional enhancement.

Suggested Citation

  • Huffman, Sonya Kostova & Jensen, Helen H., 2004. "Demand For Enhanced Foods And The Value Of Nutritional Enhancements Of Food: The Case Of Margarines," 2004 Annual meeting, August 1-4, Denver, CO 20205, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea04:20205
    DOI: 10.22004/ag.econ.20205
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    File URL: https://ageconsearch.umn.edu/record/20205/files/sp04hu05.pdf
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    References listed on IDEAS

    as
    1. Brian W. Gould, 1997. "Consumer Demand For Butter, Margarine and Blends: The Role of Purchase and Household Characteristics," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 45(3), pages 251-266, November.
    2. Brian W. Gould, 1998. "Factors Affecting the Timing of Purchasing of Butter, Margarine, and Blends: A Competing Goods Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(4), pages 793-805.
    3. Grossman, Michael, 1972. "On the Concept of Health Capital and the Demand for Health," Journal of Political Economy, University of Chicago Press, vol. 80(2), pages 223-255, March-Apr.
    4. Robert C. Feenstra & Matthew D. Shapiro, 2003. "Scanner Data and Price Indexes," NBER Books, National Bureau of Economic Research, Inc, number feen03-1, June.
    5. Chern, Wen S & Loehman, Edna T & Yen, Steven T, 1995. "Information, Health Risk Beliefs, and the Demand for Fats and Oils," The Review of Economics and Statistics, MIT Press, vol. 77(3), pages 555-564, August.
    6. W. Erwin Diewert, 2003. "Hedonic Regressions. A Consumer Theory Approach," NBER Chapters, in: Scanner Data and Price Indexes, pages 317-348, National Bureau of Economic Research, Inc.
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    Cited by:

    1. Muth, Mary K. & Zhen, Chen & Taylor, Justin & Cates, Sheryl & Kosa, Katherine M. & Zorn, David & Choiniere, Conrad J., 2009. "The Value to Consumers of Health Labeling Statements on Breakfast Foods and Cereals," 2009 Conference, August 16-22, 2009, Beijing, China 50333, International Association of Agricultural Economists.
    2. Lingling Xu & Xixi Yang & Linhai Wu, 2019. "Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China," IJERPH, MDPI, vol. 17(1), pages 1-16, December.

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