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Factors Affecting the Timing of Purchasing of Butter, Margarine, and Blends: A Competing Goods Analysis

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  • Brian W. Gould

Abstract

The purchase dynamics of a subset of food fats and oils are investigated using event-history analysis applied to a panel of U.S. households. The consumer behavior examined is the switching between purchases of butter, margarine, and butter/margarine blends across purchase occasions. We find that price, previous purchases, seasonality, and household size and composition affect product-switching probability. Copyright 1998, Oxford University Press.

Suggested Citation

  • Brian W. Gould, 1998. "Factors Affecting the Timing of Purchasing of Butter, Margarine, and Blends: A Competing Goods Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(4), pages 793-805.
    • Handle: RePEc:oup:ajagec:v:80:y:1998:i:4:p:793-805
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    Cited by:

    1. Du, Ying & Stiegert, Kyle W., 2009. "Strategic Vertical Pricing in the U.S. Butter Market," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 51712, Agricultural and Applied Economics Association.
    2. Huffman, Sonya Kostova & Jensen, Helen H., 2004. "Demand For Enhanced Foods And The Value Of Nutritional Enhancements Of Food: The Case Of Margarines," 2004 Annual meeting, August 1-4, Denver, CO 20205, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Nickerson, Cynthia J. & Bockstael, Nancy E., 2001. "Preservation Or Development: Competing Uses Over The Future Of Farmland In Urbanizing Areas," 2001 Annual meeting, August 5-8, Chicago, IL 20703, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Huffman, Sonya K. & Ishdorj, Ariun & Jensen, Helen H., 2005. "Consumer Choices and Welfare Gains from New, Healthy Products: A Virtual Prices Approach," ISU General Staff Papers 200501010800001012, Iowa State University, Department of Economics.

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