IDEAS home Printed from https://ideas.repec.org/p/ags/aaae16/246448.html
   My bibliography  Save this paper

Consumers’ attitudes and willingness to pay for safer milk in Malawi

Author

Listed:
  • Akaichi, Faical
  • Chalmers, Neil
  • Revoredo-Giha, Cesar

Abstract

This paper aims to contribute to the scarce literature on consumers’ preferences and willingness to pay (WTP) for safer foods in Sub-Saharan Africa( in general) and in particularly Malawi. The results, from face to face interviews carried out in Malawi with urban consumers, showed that the majority of consumers prefer to buy raw milk and boil it before consumption. Nonetheless, 38% consumers opted for the ultra-pasteurized milk that is safe to consume without boiling but is significantly more expensive. Consumers were found to be willing to pay a price premium for safe milk which was significantly higher than the retail price premium. The results also showed that consumers’ preferences and willingness to pay for safer milk are not only determined by consumers’ socio-demographic characteristics but are also affected by consumers’ attitudes, consumption habits and purchase habits of milk and other dairy products. Therefore, taking into account consumers’ preferences and habits is crucial to boost the demand for safer milk in countries where the consumption of unsafe foods is still a major threat to the population life.

Suggested Citation

  • Akaichi, Faical & Chalmers, Neil & Revoredo-Giha, Cesar, 2016. "Consumers’ attitudes and willingness to pay for safer milk in Malawi," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 246448, African Association of Agricultural Economists (AAAE).
    • Handle: RePEc:ags:aaae16:246448
    DOI: 10.22004/ag.econ.246448
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/246448/files/194.%20Consumers_%20attitudes%20and%20willingness%20to%20pay%20for%20safer%20milk%20in%20Malawi.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.246448?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Agbola, Frank W., 2003. "Estimation of Food Demand Patterns in South Africa Based on a Survey of Households," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 35(3), pages 1-8, December.
    2. Ecker, Olivier & Qaim, Matin, 2011. "Analyzing Nutritional Impacts of Policies: An Empirical Study for Malawi," World Development, Elsevier, vol. 39(3), pages 412-428, March.
    3. Balagtas, Joseph Valdes & Coulibaly, Jeanne Y. & Diarra, Ibrahim, 2006. "Import Demand for Dairy Products in Cote d'Ivoire," 2006 Annual meeting, July 23-26, Long Beach, CA 21432, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Jansen, Hans G. P., 1992. "Dairy consumption in northern Nigeria : Implications for development policies," Food Policy, Elsevier, vol. 17(3), pages 214-226, June.
    5. Amemiya, Takeshi, 1984. "Tobit models: A survey," Journal of Econometrics, Elsevier, vol. 24(1-2), pages 3-61.
    6. Mdoe, Ntengua & Wiggins, Steve, 1996. "Dairy products demand and marketing in Kilimanjaro Region, Tanzania," Food Policy, Elsevier, vol. 21(3), pages 319-336, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Schneider, Kate R., 2022. "Nationally representative estimates of the cost of adequate diets, nutrient level drivers, and policy options for households in rural Malawi," Food Policy, Elsevier, vol. 113(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Akaichi, Faiçal & Revoredo-Giha, Cesar, 2014. "The demand for dairy products in Malawi," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 9(3), pages 1-12, August.
    2. Francesconi, Gian Nicola & Heerink, Nico & D'Haese, Marijke, 2010. "Evolution and challenges of dairy supply chains: Evidence from supermarkets, industries and consumers in Ethiopia," Food Policy, Elsevier, vol. 35(1), pages 60-68, February.
    3. Calcagno, R. & Renneboog, L.D.R., 2004. "Capital Structure and Managerial Compensation : The Effects of Remuneration Seniority," Other publications TiSEM afd90cc1-f881-4875-bbcd-e, Tilburg University, School of Economics and Management.
    4. Bai, Yan & Costlow, Leah & Ebel, Alissa & Laves, Sarah & Ueda, Yurika & Volin, Natalie & Zamek, Maya & Herforth, Anna & Masters, William A., 2021. "Review: Retail consumer price data reveal gaps and opportunities to monitor food systems for nutrition," Food Policy, Elsevier, vol. 104(C).
    5. Marina Rybalka, 2015. "The innovative input mix. Assessing the importance of R&D and ICT investments for firm performance in manufacturing and services," Discussion Papers 801, Statistics Norway, Research Department.
    6. T.R.L. Fry & R.D. Brooks & Br. Comley & J. Zhang, 1993. "Economic Motivations for Limited Dependent and Qualitative Variable Models," The Economic Record, The Economic Society of Australia, vol. 69(2), pages 193-205, June.
    7. Abdoul G. Sam & Babatunde O. Abidoye & Sihle Mashaba, 2021. "Climate change and household welfare in sub-Saharan Africa: empirical evidence from Swaziland," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 13(2), pages 439-455, April.
    8. María Priscila Ramos & Estefanía Custodio & Sofía Jiménez & Alfredo J. Mainar-Causapé & Pierre Boulanger & Emanuele Ferrari, 2022. "Do agri-food market incentives improve food security and nutrition indicators? a microsimulation evaluation for Kenya," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 14(1), pages 209-227, February.
    9. Alfred Michael Dockery & Mark N. Harris & Nicholas Holyoak & Ranjodh B. Singh, 2021. "A methodology for projecting sparse populations and its application to remote Indigenous communities," Journal of Geographical Systems, Springer, vol. 23(1), pages 37-61, January.
    10. Dave, Dhaval & Doytch, Nadia & Kelly, Inas Rashad, 2016. "Nutrient intake: A cross-national analysis of trends and economic correlates," Social Science & Medicine, Elsevier, vol. 158(C), pages 158-167.
    11. Simplice A. Asongu & Mushfiqur Rahman & Mohammad Alghababsheh, 2022. "Information Technology, Business Sustainability and Female Economic Participation in Sub-Saharan Africa," Working Papers 22/057, European Xtramile Centre of African Studies (EXCAS).
    12. Tesfaye, Wondimagegn & Tirivayi, Nyasha, 2020. "Crop diversity, household welfare and consumption smoothing under risk: Evidence from rural Uganda," World Development, Elsevier, vol. 125(C).
    13. Andrés Felipe Martínez, 2006. "Determinantes de la supervivencia de empresas industriales en el área metropolitana de Cali 1994-2003," Ensayos Sobre Economía Regional (ESER) 2320, Banco de la República - Economía Regional.
    14. Cao, Lihong & Du, Yan & Hansen, Jens Ørding, 2017. "Foreign institutional investors and dividend policy: Evidence from China," International Business Review, Elsevier, vol. 26(5), pages 816-827.
    15. Eric Chiang & Djeto Assane, 2007. "Determinants of music copyright violations on the university campus," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(3), pages 187-204, September.
    16. Renneboog, L.D.R. & Szilagyi, P.G., 2009. "Shareholder Activism through the Proxy Process," Discussion Paper 2009-65, Tilburg University, Center for Economic Research.
    17. Brannlund, Runar & Nordstrom, Jonas, 2004. "Carbon tax simulations using a household demand model," European Economic Review, Elsevier, vol. 48(1), pages 211-233, February.
    18. Eunsil Seok & Akhgar Ghassabian & Yuyan Wang & Mengling Liu, 2024. "Statistical Methods for Modeling Exposure Variables Subject to Limit of Detection," Statistics in Biosciences, Springer;International Chinese Statistical Association, vol. 16(2), pages 435-458, July.
    19. Del Prete, Davide & Ghins, Léopold & Magrini, Emiliano & Pauw, Karl, 2019. "Land consolidation, specialization and household diets: Evidence from Rwanda," Food Policy, Elsevier, vol. 83(C), pages 139-149.
    20. Verbeek, M.J.C.M. & Nijman, T.E., 1992. "Incomplete panels and selection bias : A survey," Discussion Paper 1992-7, Tilburg University, Center for Economic Research.

    More about this item

    Keywords

    Consumer/Household Economics; Demand and Price Analysis; Livestock Production/Industries;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaae16:246448. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaaeaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.