IDEAS home Printed from https://ideas.repec.org/p/ags/aaae13/161630.html
   My bibliography  Save this paper

Consumers’Willingness to Pay for Safety Attributes of Bread in Lagos Metropolis, Nigeria

Author

Listed:
  • Anyam, Osemeke E.
  • Fashogbon, Ayodele E.
  • Oni, Omobowale A.

Abstract

This study examined consumer’s willingness to pay for food safety attributes in bread in Lagos metropolis. It empirically analyzed the factors driving willingness to pay for improved bread and the effect of attributes on willingness to pay and mean willingness to pay for improved bread. The data for the study using a well-structured questionnaire containing Choice Experiment (CE) questions for eliciting willingness to pay was collected from 150 respondents using a two-stage random sampling technique. Data analysis was carried out using descriptive statistics and the Conditional logit regression model. Empirical results reveal that price and the non-monetary attributes namely, bromate label, certification, nutritional label, flavor and texture were all significant in explaining consumer’s choices. The study suggests that government and producers should promote strict adherence to bromate free and nutritional labels, since the result shows that consumers’ willingness to pay is higher than the status quo with respect to this attributes.

Suggested Citation

  • Anyam, Osemeke E. & Fashogbon, Ayodele E. & Oni, Omobowale A., 2013. "Consumers’Willingness to Pay for Safety Attributes of Bread in Lagos Metropolis, Nigeria," 2013 Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia 161630, African Association of Agricultural Economists (AAAE).
    • Handle: RePEc:ags:aaae13:161630
    DOI: 10.22004/ag.econ.161630
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/161630/files/Osemeke%20E.%20Anyam_%20%20Ayodele%20E.%20Fashogbon%20and%20Omobowale%20A.%20Oni.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.161630?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Vijesh V. Krishna & Matin Qaim, 2008. "Consumer Attitudes toward GM Food and Pesticide Residues in India," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(2), pages 233-251.
    2. Jeff Bennett & Ekin Birol (ed.), 2010. "Choice Experiments in Developing Countries," Books, Edward Elgar Publishing, number 13208.
    3. Wiktor Adamowicz & Peter Boxall & Michael Williams & Jordan Louviere, 1998. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 64-75.
    4. Devesh Roy & Ekin Birol & Katharina Deffner & Bhushana Karandikar, 2010. "Developing Country Consumers’ Demand for Food Safety and Quality: Is Mumbai Ready for Certified and Organic Fruits?," Chapters, in: Jeff Bennett & Ekin Birol (ed.), Choice Experiments in Developing Countries, chapter 15, Edward Elgar Publishing.
    5. Ortega, David L. & Wang, H. Holly & Wu, Laping & Olynk, Nicole J., 2011. "Modeling heterogeneity in consumer preferences for select food safety attributes in China," Food Policy, Elsevier, vol. 36(2), pages 318-324, April.
    6. F Alpizar & F Carlsson & P Martinsson, 2003. "Using Choice Experiments for Non-Market Valuation," Economic Issues Journal Articles, Economic Issues, vol. 8(1), pages 83-110, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tait, Dr Peter & Saunders, Prof Caroline & Guenther, Meike & Rutherford, Paul, 2013. "Valuing environmental sustainability attributes of food products in India and China: decomposing the value of New Zealand’s ‘Clean-Green’ brand," 2013 Conference, August 28-30, 2013, Christchurch, New Zealand 187036, New Zealand Agricultural and Resource Economics Society.
    2. Birol, Ekin & Roy, Devesh & Torero, Maximo, 2010. "How safe is my food?: Assessing the effect of information and credible certification on consumer demand for food safety in developing countries," IFPRI discussion papers 1029, International Food Policy Research Institute (IFPRI).
    3. Saunders, Caroline & Guenther, Meike & Tait, Peter & Saunders, John, 2013. "Consumer attitudes and willingness to pay for attributes of food, in particular from New Zealand," 2013 Conference (57th), February 5-8, 2013, Sydney, Australia 158378, Australian Agricultural and Resource Economics Society.
    4. Saunders, Caroline & Tait, Peter & Guenther, Meike & Dalziel, P.C., 2015. "Consumer preferences in developing and developed country markets of relevance to New Zealand exporters," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202722, European Association of Agricultural Economists.
    5. Agimass, Fitalew & Mekonnen, Alemu, 2011. "Low-income fishermen's willingness-to-pay for fisheries and watershed management: An application of choice experiment to Lake Tana, Ethiopia," Ecological Economics, Elsevier, vol. 71(C), pages 162-170.
    6. Saunders, Caroline & Guenther, Meike & Tait, Peter & Saunders, John, 2013. "Assessing consumer preferences and willingness to pay for NZ food attributes in China, India and the UK," 87th Annual Conference, April 8-10, 2013, Warwick University, Coventry, UK 158381, Agricultural Economics Society.
    7. Saunders, Caroline & Guenther, Meike & Tait, Peter & John, Saunders, 2013. "Consumer attitudes towards and willingness to pay for NZ food attributes in the UK, China and India and the impact on NZ producer returns," 2013 Conference, August 28-30, 2013, Christchurch, New Zealand 160561, New Zealand Agricultural and Resource Economics Society.
    8. Ortega, David L. & Wang, H. Holly & Wu, Laping & Hong, Soo Jeong, 2015. "Retail channel and consumer demand for food quality in China," China Economic Review, Elsevier, vol. 36(C), pages 359-366.
    9. Hala Abou- Ali, 2012. "Willingness to pay for improving land and water conditions for agriculture in Damietta, Egypt," Chapters, in: Hala Abou-Ali (ed.), Economic Incentives and Environmental Regulation, chapter 3, pages 46-70, Edward Elgar Publishing.
    10. Khan, Md. Tajuddin & Kishore, Avinash & Joshi, Pramod Kumar, 2016. "Gender dimensions on farmers’ preferences for direct-seeded rice with drum seeder in India:," IFPRI discussion papers 1550, International Food Policy Research Institute (IFPRI).
    11. Adam Finn & Stuart McFadyen & Colin Hoskins, 2003. "Valuing the Canadian Broadcasting Corporation," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 27(3), pages 177-192, November.
    12. Khanal, Uttam & Wilson, Clevo & Lee, Boon & Managi, Shunsuke, 2017. "Influence of payment modes on farmers’ contribution to climate change adaptation: understanding differences using a choice experiment in Nepal," MPRA Paper 107430, University Library of Munich, Germany.
    13. Nguyen, Thanh Cong & Le, Hoa Thu & Nguyen, Hang Dieu & Ngo, Mai Thanh & Nguyen, Hong Quang, 2021. "Examining ordering effects and strategic behaviour in a discrete choice experiment," Economic Analysis and Policy, Elsevier, vol. 70(C), pages 394-413.
    14. repec:hum:wpaper:sfb649dp2015-002 is not listed on IDEAS
    15. Miju Kim & Sangkwon Lee & Chi-Ok Oh, 2021. "Assessing Tradeoffs between Development and Conservation: A Case of Land Use Change in a National Park of Korea," Land, MDPI, vol. 10(2), pages 1-16, February.
    16. Justin Visagie & Dorrit Posel, 2013. "A reconsideration of what and who is middle class in South Africa," Development Southern Africa, Taylor & Francis Journals, vol. 30(2), pages 149-167, June.
    17. George K. Danso & Miriam Otoo & William Ekere & Stanley Ddungu & Ganesha Madurangi, 2017. "Market Feasibility of Faecal Sludge and Municipal Solid Waste-Based Compost as Measured by Farmers’ Willingness-to-Pay for Product Attributes: Evidence from Kampala, Uganda," Resources, MDPI, vol. 6(3), pages 1-17, July.
    18. Navrud,Stale & Strand,Jon & Navrud,Stale & Strand,Jon, 2013. "Valuing global public goods : a European Delphi stated preference survey of population willingness to pay for Amazon rainforest preservation," Policy Research Working Paper Series 6637, The World Bank.
    19. George K. Danso & Miriam Otoo & Nguyen Duy Linh & Ganesha Madurangi, 2017. "Households’ Willingness-to-Pay for Fish Product Attributes and Implications for Market Feasibility of Wastewater-Based Aquaculture Businesses in Hanoi, Vietnam," Resources, MDPI, vol. 6(3), pages 1-22, July.
    20. Lingling Xu & Xixi Yang & Linhai Wu, 2019. "Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China," IJERPH, MDPI, vol. 17(1), pages 1-16, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaae13:161630. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaaeaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.