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Cognitive biases and their impact on strategic planning

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  • James H. Barnes

Abstract

Subjective judgements by planners and managers are a major component in the process of strategic planning. If such judgements are faulty, efforts at better strategic plans are likely to be misdirected. This paper discusses those biases which appear common to both managers and planners when they make judgements about risk. Implications of biased judgement are discussed in a planning context. Although we still do not know the best ways to elicit judgements, the paper concludes with a discussion of subjective sensitivity analysis which appears to offer some hope.

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  • James H. Barnes, 1984. "Cognitive biases and their impact on strategic planning," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 129-137, April.
    • Handle: RePEc:bla:stratm:v:5:y:1984:i:2:p:129-137
    DOI: 10.1002/smj.4250050204
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