IDEAS home Printed from https://ideas.repec.org/h/zbw/entr21/262255.html
   My bibliography  Save this book chapter

Applying Principles of Management Innovation in Advertising Agencies

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021

Author

Listed:
  • Rubik, Andrea

Abstract

With the advertising industry and practice changing significantly in the last decade, it is likely that the existing management practices in advertising agencies also need some transformation. Through exploring management innovation principles and practices, novel practices might be applied by advertising agencies to exploit changes in their environment and enhance organizational performance. This paper explores the application and framework for novel management practices in an advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive management innovation. The topic is relevant for advertising agencies to understand better management innovation possibilities and enhancement it could create for them to compete in new markets and stay ahead of new competition.

Suggested Citation

  • Rubik, Andrea, 2021. "Applying Principles of Management Innovation in Advertising Agencies," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 286-296, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr21:262255
    DOI: 10.54820/PRFY3744
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/262255/1/27-ENT-2021.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.54820/PRFY3744?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mol, Michael J. & Birkinshaw, Julian, 2009. "The sources of management innovation: When firms introduce new management practices," Journal of Business Research, Elsevier, vol. 62(12), pages 1269-1280, December.
    2. García-Morales, Víctor Jesús & Jiménez-Barrionuevo, María Magdalena & Gutiérrez-Gutiérrez, Leopoldo, 2012. "Transformational leadership influence on organizational performance through organizational learning and innovation," Journal of Business Research, Elsevier, vol. 65(7), pages 1040-1050.
    3. Sharon Horsky, 2006. "The Changing Architecture of Advertising Agencies," Marketing Science, INFORMS, vol. 25(4), pages 367-383, 07-08.
    4. Fariborz Damanpour & Richard M. Walker & Claudia N. Avellaneda, 2009. "Combinative Effects of Innovation Types and Organizational Performance: A Longitudinal Study of Service Organizations," Journal of Management Studies, Wiley Blackwell, vol. 46(4), pages 650-675, June.
    5. Ignacio G. Vaccaro & Justin J. P. Jansen & Frans A. J. Van Den Bosch & Henk W. Volberda, 2012. "Management Innovation and Leadership: The Moderating Role of Organizational Size," Journal of Management Studies, Wiley Blackwell, vol. 49(1), pages 28-51, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Palić Mirko & Kozina Zrinka & Tutek Natalia, 2023. "Shaping Startup Culture in Croatia: The Role of Internal Marketing in Fostering Growth," Business Systems Research, Sciendo, vol. 14(2), pages 44-60, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marlenne G. Velazquez-Cazares & Anna M. Gil-Lafuente & Ernesto Leon-Castro & Fabio Blanco-Mesa, 2021. "Innovation capabilities measurement using fuzzy methodologies: a Colombian SMEs case," Computational and Mathematical Organization Theory, Springer, vol. 27(4), pages 384-413, December.
    2. Marouane Khallouk & Marc Robert & Sophie Mignon & Philippe Giuliani, 2016. "Management innovation in nonprofit organizations: an explorative study of the antecedents," Post-Print hal-02123059, HAL.
    3. Marouane Khallouk & Marc Robert & Sophie Mignon & Philippe Giuliani, 2016. "Management innovation in nonprofit organizations: an explorative study of the antecedents," Post-Print hal-02123056, HAL.
    4. Hervas-Oliver, Jose-Luis & Sempere-Ripoll, Francisca, 2015. "Disentangling the influence of technological process and product innovations," Journal of Business Research, Elsevier, vol. 68(1), pages 109-118.
    5. Marouane Khallouk & Marc Robert & Sophie Mignon & Philippe Giuliani, 2016. "Management innovation in nonprofit organizations: an explorative study of the antecedents," Post-Print hal-02123066, HAL.
    6. Cécile Ayerbe & Sandra Dubouloz & Sophie Mignon & Marc Robert, 2020. "Management Innovation and Open Innovation: For and Towards Dialogue," Post-Print hal-02985953, HAL.
    7. Ganter, Alois & Hecker, Achim, 2014. "Configurational paths to organizational innovation: qualitative comparative analyses of antecedents and contingencies," Journal of Business Research, Elsevier, vol. 67(6), pages 1285-1292.
    8. Nieves, Julia & Segarra-Ciprés, Mercedes, 2015. "Management innovation in the hotel industry," Tourism Management, Elsevier, vol. 46(C), pages 51-58.
    9. Khosravi, Pouria & Newton, Cameron & Rezvani, Azadeh, 2019. "Management innovation: A systematic review and meta-analysis of past decades of research," European Management Journal, Elsevier, vol. 37(6), pages 694-707.
    10. Lurdes Barroso Simao & Luísa Cagica Carvalho & Maria José Madeira, 2021. "Intellectual structure of management innovation: bibliometric analysis," Management Review Quarterly, Springer, vol. 71(3), pages 651-677, July.
    11. Jose-Luis Hervas-Oliver & Francisca Ripoll-Sempere & Carles Boronat Moll, 2016. "Does management innovation pay-off in SMEs? Empirical evidence for Spanish SMEs," Small Business Economics, Springer, vol. 47(2), pages 507-533, August.
    12. Černe, Matej & Jaklič, Marko & Škerlavaj, Miha, 2013. "Decoupling management and technological innovations: Resolving the individualism–collectivism controversy," Journal of International Management, Elsevier, vol. 19(2), pages 103-117.
    13. Yu, Chuanpeng & Wang, Yue & Li, Tianchen & Lin, Chunpei, 2022. "Do top management teams’ expectations and support drive management innovation in small and medium-sized enterprises?," Journal of Business Research, Elsevier, vol. 142(C), pages 88-99.
    14. Costello Gabriel J., 2018. "Proposing an innovation-based view of the firm," The Irish Journal of Management, Sciendo, vol. 37(1), pages 65-79.
    15. Sonia Adam-Ledunois & Sébastien Damart, 2016. "Innovation managériale… ou pas ? Design d'une méthodologie d'analyse critique des objets de management," Post-Print hal-01780623, HAL.
    16. Bezdrob, Muamer, 2019. "Long-Term Performance Implications of Management Innovation," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 24(2), pages 210-234.
    17. Kim, Youngok & Lui, Steven S., 2015. "The impacts of external network and business group on innovation: Do the types of innovation matter?," Journal of Business Research, Elsevier, vol. 68(9), pages 1964-1973.
    18. Dorin Maier & Mihaela Maftei & Andreea Maier & Gabriela Elena Bitan, 2019. "A Review of Product Innovation Management Literature in the Context of Organization Sustainable Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(S13), pages 816-816, November.
    19. Miikka Blomster & Timo Koivumäki, 2022. "Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing," Information Systems and e-Business Management, Springer, vol. 20(1), pages 123-169, March.
    20. Bilal Bourkha & Adam Dewitte & Jeremy Tantely Ranjatoelina, 2015. "Organiser l'imitation d'un business model innovant : quatre propositions pour les entreprises," Working Papers hal-01202625, HAL.

    More about this item

    Keywords

    management innovation; advertising agency; management;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:entr21:262255. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://www.entrenova.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.