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Factors with Impact in the Assessment and Choice of Tourist Destinations

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019

Author

Listed:
  • Sedlak, Otilija
  • Stojanović, Suzana
  • Ćirić, Zoran
  • Bobera, Dušan

Abstract

The preference disaggregation approach to the problem of multicriteria choice is to uncover the inherent model of choice that brings a decision unit to a conclusion in terms of an overall preference on the alternatives. In the context, the actual market shares of a class of competing products (alternatives) constitute a concise global variable originated in and reflecting the cumulative preferences of the consumer body, which affects the pattern of the market. This paper presents a systematic method to analyse the preference information cumulated in the actual market shares of competing products in terms of the criteria involved in the process of choice. The aim of this study is to present an entirely new approach to the problem of multicriteria choice and an application to analyse the market of tourist agency destination offer. In the paper outlines the market share analysis methodology for building an additive utility model in situations concerning attributes on which preferences behave monotonically. When contemporary information and communication technologies are included into the processes of choosing then electronic word-of-mouth (e-WOM) communication appears, while specific marketing messages are being created and transferred. The paper ends with some concluding remarks.

Suggested Citation

  • Sedlak, Otilija & Stojanović, Suzana & Ćirić, Zoran & Bobera, Dušan, 2019. "Factors with Impact in the Assessment and Choice of Tourist Destinations," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 40-49, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr19:207662
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    References listed on IDEAS

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    1. Phelps, Joseph E. & Lewis, Regina & Mobilio, Lynne & Perry, David & Raman, Niranjan, 2004. "Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email," Journal of Advertising Research, Cambridge University Press, vol. 44(4), pages 333-348, December.
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    More about this item

    Keywords

    multicriteria decision making; tourist destinations; digitalisation; quantitative methods;
    All these keywords.

    JEL classification:

    • C00 - Mathematical and Quantitative Methods - - General - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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