Social Media Marketing: Engaging with Consumers in Digital Era
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018
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More about this item
Keywords
social media marketing; digital marketing; internet marketing; online marketing;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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