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Online shopping in Oman – Its influence and opportunities

Author

Listed:
  • Laith Al Sabahi

    (Oman College of Management and Technology Marketing Research Students Research)

  • Majid Al Kharusi

    (Oman College of Management and Technology Marketing Research Students Research)

  • Al Faisal Al Hinai

    (Oman College of Management and Technology Marketing Research Students Research)

  • Waleed Al Rumhi

    (Oman College of Management and Technology Marketing Research Students Research)

  • Mohammed Al Nasseri

    (Oman College of Management and Technology Marketing Research Students Research)

  • Dr. Mohammed Shafiuddin

    (Oman College of Management and Technology Marketing Research Students Research)

Abstract

This research will aim to explore the impact of online shopping on green product purchase behavior in Oman. In this research we used a primary based data one which conducts a survey amongst 50 online shoppers in the Muscat region. The respondents were selected using convenience sampling and snowballing sampling techniques. The responses were analyzed using SPSS software. We found that most of the respondents were below 25 years of age, most were male, and most had an income level of 250 to 500 Rials. Most of the respondents had disagreed with the statements showing that there was a lack of informativeness, credibility and green attitudes amongst the Omani customers and online retailers. Green product awareness needs to be overall improved in Oman and retailers need to provide a range of products to motivate the consumers to ‘Go green’.

Suggested Citation

  • Laith Al Sabahi & Majid Al Kharusi & Al Faisal Al Hinai & Waleed Al Rumhi & Mohammed Al Nasseri & Dr. Mohammed Shafiuddin, 2022. "Online shopping in Oman – Its influence and opportunities," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(6), pages 177-180, June.
    • Handle: RePEc:bcp:journl:v:6:y:2022:i:6:p:177-180
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    References listed on IDEAS

    as
    1. Smith, Samantha & Paladino, Angela, 2010. "Eating clean and green? Investigating consumer motivations towards the purchase of organic food," Australasian marketing journal, Elsevier, vol. 18(2), pages 93-104.
    2. Wilson Kong & Amran Harun & Rini Suryati Sulong & Jaratin Lily, 2014. "The Influence of Consumers Perception of Green Products on Green Purchase Intention," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 4(8), pages 924-939.
    3. Wilson Kong & Amran Harun & Rini Suryati Sulong & Jaratin Lily, 2014. "The Influence of Consumers Perception of Green Products on Green Purchase Intention," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 4(8), pages 924-939, August.
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