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Identifying the Best Innovation Behaviour Hotel in the Balaton Region of Hungary

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Kotor, Montengero, 10-11 September 2015

Author

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  • Gyurácz-Németh, Petra
  • Horn, Nikolett
  • Friedrich, Nóra

Abstract

The goal of the paper is to investigate the innovation behaviour of the hotels in the Balaton Region of Hungary and identify the best practice which is further analysed. The specific region has been chosen due to its popularity among Hungarian and foreign tourists, which is demonstrated by its second place in the number of guests and guest nights in the country. The research only considered those hotels which are members of the Hungarian Hotel and Restaurant Association and classified as three-, four- or five-star accommodation facilities. In the first stage the hotel general managers were asked to complete a questionnaire about the hotels' innovation behaviour. Then the best practice was identified and followed by an interview with the managers. There were 28 questionnaires completed, which is 52% of the hotels fitting the criteria. The results show that the definition of innovation is hard for the hotel general managers and hotels are focused on technological innovation, they do not concentrate on the environmental innovations and the most important barrier is the cost. The identified best practice hotel is Hotel Európa Fit****superior, which emphasises human resource and organisational innovation and introduces socalled 'innovation by inspiring'.

Suggested Citation

  • Gyurácz-Németh, Petra & Horn, Nikolett & Friedrich, Nóra, 2015. "Identifying the Best Innovation Behaviour Hotel in the Balaton Region of Hungary," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2015), Kotor, Montengero, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Kotor, Montengero, 10-11 September 2015, pages 35-42, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr15:183628
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    References listed on IDEAS

    as
    1. Nieves, Julia & Segarra-Ciprés, Mercedes, 2015. "Management innovation in the hotel industry," Tourism Management, Elsevier, vol. 46(C), pages 51-58.
    2. Djellal, Faridah & Gallouj, Faïz & Miles, Ian, 2013. "Two decades of research on innovation in services: Which place for public services?," Structural Change and Economic Dynamics, Elsevier, vol. 27(C), pages 98-117.
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    More about this item

    Keywords

    innovation behaviour; hotel; best practice; Balaton Region;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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