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Creativity and Innovation: State of the Art and Future Perspectives for Research

In: The Role of Creativity in the Management of Innovation State of the Art and Future Research Outlook

Author

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  • Alexander Brem
  • Rogelio Puente-Díaz
  • Marine Agogué

Abstract

Creativity is a vibrant field of scientific research with important applied implications for the management of innovation. In this chapter, we argue that the proliferation of creativity research has led to positive and less positive outcomes and discuss five relevant research themes. We first introduce our readers to the different proposed dimensions of a creative object. Next, we explain recent developments on the level of the creativity magnitude issue. Based on this, we review how researchers currently operationalize creativity. After discussing how creativity is conceptualized and operationalized, we outline how it might be enhanced. Finally, we present an overview of the wide variety of methodological approaches currently used in creativity research. We close by calling for more interdisciplinary research and offering other suggestions for future directions.

Suggested Citation

  • Alexander Brem & Rogelio Puente-Díaz & Marine Agogué, 2017. "Creativity and Innovation: State of the Art and Future Perspectives for Research," World Scientific Book Chapters, in: Alexander Brem & Rogelio Puente-Diaz & Marine Agogué (ed.), The Role of Creativity in the Management of Innovation State of the Art and Future Research Outlook, chapter 1, pages 1-12, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786342010_0001
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    1. Klaus-Peter Schulz & Silke Geithner & Christian Woelfel & Jens Krzywinski, 2015. "Toolkit‐Based Modelling and Serious Play as Means to Foster Creativity in Innovation Processes," Post-Print hal-01507975, HAL.
    2. Paulus, Paul B. & Yang, Huei-Chuan, 2000. "Idea Generation in Groups: A Basis for Creativity in Organizations," Organizational Behavior and Human Decision Processes, Elsevier, vol. 82(1), pages 76-87, May.
    3. Marine Agogué & Kevin Levillain & Sophie Hooge, 2015. "Gamification of Creativity: Exploring the Usefulness of Serious Games for Ideation," Post-Print hal-01185366, HAL.
    4. Rajagopal, 2014. "Organizations and Innovation," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 3, pages 58-86, Palgrave Macmillan.
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    Cited by:

    1. Jerdea Loredana, 2023. "A Bibliometric Analysis of four Constructs Interconnections: Innovation, Competitive Advantage, Agility and Performance," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 1213-1226, July.
    2. Gloor, Peter A. & Fronzetti Colladon, Andrea & Grippa, Francesca, 2020. "The digital footprint of innovators: Using email to detect the most creative people in your organization," Journal of Business Research, Elsevier, vol. 114(C), pages 254-264.
    3. Zhanna A. Mingaleva & Lyudmila N. Deputatova & Nikolay B. Akatov & Yurii V. Starkov & Elena Mitrofanova, 2019. "Application of HADI-cycle for providing sustainability of processes of knowledge and innovation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(2), pages 1628-1640, December.
    4. Leszek Panasiewicz, 2021. "Informative and Affective Determinants of Pro-Innovative Behaviours," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 763-772.
    5. Ren, Jie & Han, Yue & Genc, Yegin & Yeoh, William & Popovič, Aleš, 2021. "The boundary of crowdsourcing in the domain of creativity✰," Technological Forecasting and Social Change, Elsevier, vol. 165(C).
    6. Cong Cheng & Liebing Cao & Huihui Zhong & Yining He & Jiahong Qian, 2019. "The Influence of Leader Encouragement of Creativity on Innovation Speed: Findings from SEM and fsQCA," Sustainability, MDPI, vol. 11(9), pages 1-17, May.
    7. Mingfeng Tang & Peng Xu & Patrick Llerena & Asghar Afshar Jahanshahi, 2019. "The Impact of the Openness of Firms’ External Search Strategies on Exploratory Innovation and Exploitative Innovation," Sustainability, MDPI, vol. 11(18), pages 1-20, September.
    8. Alexander Brem & Rogelio Puente-Díaz, 2020. "Creativity, Innovation, Sustainability: A Conceptual Model for Future Research Efforts," Sustainability, MDPI, vol. 12(8), pages 1-5, April.
    9. Christine Wimschneider & Alexander Brem, 2019. "The Perception Of Creativity Through Multicultural Experience — Results From An Empirical Analysis," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(07), pages 1-31, October.

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