IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-981-10-8818-6_2.html
   My bibliography  Save this book chapter

Market Segmentation Analysis

In: Market Segmentation Analysis

Author

Listed:
  • Sara Dolnicar

    (The University of Queensland)

  • Bettina Grün

    (Johannes Kepler Universität Linz)

  • Friedrich Leisch

    (Universität für Bodenkultur Wien)

Abstract

This chapter defines market segmentation analysis, offers a few alternative segmentation approaches, and introduces the ten step process of market segmentation analysis. This chapter also introduces natural, reproducible and constructive segmentation, reflecting that market segments may naturally exist, but typically do not and, therefore, have to be artificially created.

Suggested Citation

  • Sara Dolnicar & Bettina Grün & Friedrich Leisch, 2018. "Market Segmentation Analysis," Management for Professionals, in: Market Segmentation Analysis, chapter 0, pages 11-22, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-10-8818-6_2
    DOI: 10.1007/978-981-10-8818-6_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bamituni E. Abamu, 2020. "Introducing Investment Promotion: A Marketing Approach to Attracting Foreign Direct Investment," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(4), pages 1-91, March.
    2. Mauri, Chiara & Nava, Consuelo R., 2021. "Do tourists experience boredom in mountain destinations?," Annals of Tourism Research, Elsevier, vol. 89(C).
    3. Mirjana Pejić Bach & Jasmina Pivar & Božidar Jaković, 2021. "Churn Management in Telecommunications: Hybrid Approach Using Cluster Analysis and Decision Trees," JRFM, MDPI, vol. 14(11), pages 1-25, November.
    4. Sánchez-Amboage, Eva & Castellanos-García, Pablo & Crespo-Pereira, Verónica, 2024. "Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    5. Nikola Krečar & Andrej F. Gubina, 2020. "Risk mitigation in the electricity market driven by new renewable energy sources," Wiley Interdisciplinary Reviews: Energy and Environment, Wiley Blackwell, vol. 9(1), January.
    6. Mejía Giraldo, Juan Felipe & Valencia Gómez, Adrián, 2024. "Un enfoque antropológico a la segmentación de mercados: aportes de las variables cualitativas en clasificación de consumidores/usuarios," Revista Tendencias, Universidad de Narino, vol. 25(1), pages 220-243, January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-981-10-8818-6_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.