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Market Segmentation Analysis

Author

Listed:
  • Sara Dolnicar

    (The University of Queensland)

  • Bettina Grün

    (Johannes Kepler Universität Linz)

  • Friedrich Leisch

    (Universität für Bodenkultur Wien)

Abstract

No abstract is available for this item.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Sara Dolnicar & Bettina Grün & Friedrich Leisch, 2018. "Market Segmentation Analysis," Management for Professionals, Springer, number 978-981-10-8818-6, December.
    • Handle: RePEc:spr:mgmtpr:978-981-10-8818-6
    DOI: 10.1007/978-981-10-8818-6
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    Citations

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    Cited by:

    1. Bamituni E. Abamu, 2020. "Introducing Investment Promotion: A Marketing Approach to Attracting Foreign Direct Investment," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(4), pages 1-91, March.
    2. Mauri, Chiara & Nava, Consuelo R., 2021. "Do tourists experience boredom in mountain destinations?," Annals of Tourism Research, Elsevier, vol. 89(C).
    3. Mirjana Pejić Bach & Jasmina Pivar & Božidar Jaković, 2021. "Churn Management in Telecommunications: Hybrid Approach Using Cluster Analysis and Decision Trees," JRFM, MDPI, vol. 14(11), pages 1-25, November.
    4. Sánchez-Amboage, Eva & Castellanos-García, Pablo & Crespo-Pereira, Verónica, 2024. "Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    5. Nikola Krečar & Andrej F. Gubina, 2020. "Risk mitigation in the electricity market driven by new renewable energy sources," Wiley Interdisciplinary Reviews: Energy and Environment, Wiley Blackwell, vol. 9(1), January.
    6. Mejía Giraldo, Juan Felipe & Valencia Gómez, Adrián, 2024. "Un enfoque antropológico a la segmentación de mercados: aportes de las variables cualitativas en clasificación de consumidores/usuarios," Revista Tendencias, Universidad de Narino, vol. 25(1), pages 220-243, January.

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