Marketing ethics and differentiation: implications for normalized deviance
In: Handbook on Ethics and Marketing
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- Alessandri, Todd M. & Khan, Raihan H., 2006. "Market performance and deviance from industry norms: (Mis)alignment of organizational risk and industry risk," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1105-1115, October.
- Kelly Martin & Jean Johnson, 2008. "A Framework for Ethical Conformity in Marketing," Journal of Business Ethics, Springer, vol. 80(1), pages 103-109, June.
- Gerry McNamara & David L. Deephouse & Rebecca A. Luce, 2003. "Competitive positioning within and across a strategic group structure: the performance of core, secondary, and solitary firms," Strategic Management Journal, Wiley Blackwell, vol. 24(2), pages 161-181, February.
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