A Framework for Ethical Conformity in Marketing
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DOI: 10.1007/s10551-007-9444-y
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- David L. Deephouse, 1999. "To be different, or to be the same? It’s a question (and theory) of strategic balance," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 147-166, February.
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Cited by:
- Wei Zhou & Selwyn Piramuthu, 2015. "Information Relevance Model of Customized Privacy for IoT," Journal of Business Ethics, Springer, vol. 131(1), pages 19-30, September.
- Kelly D. Martin & Jean L. Johnson, 2015. "Marketing ethics and differentiation: implications for normalized deviance," Chapters, in: Handbook on Ethics and Marketing, chapter 8, pages 150-167, Edward Elgar Publishing.
- Sean Valentine & Lynn Godkin & Philip Varca, 2010. "Role Conflict, Mindfulness, and Organizational Ethics in an Education-Based Healthcare Institution," Journal of Business Ethics, Springer, vol. 94(3), pages 455-469, July.
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Keywords
deviance theory; identity; institutional theory; marketing ethics; marketing strategy;All these keywords.
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