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The marketing of heritage venues or destinations

In: Handbook on the Economics of Cultural Heritage

Author

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  • François Colbert

Abstract

Cultural heritage is a complex and elusive concept, constantly evolving through time, and combining cultural, aesthetic, symbolic, spiritual, historical and economic values. The Handbook on the Economics of Cultural Heritage outlines the contribution of economics to the design and analysis of cultural heritage policies and to addressing issues related to the conservation, management and enhancement of heritage.

Suggested Citation

  • François Colbert, 2013. "The marketing of heritage venues or destinations," Chapters, in: Ilde Rizzo & Anna Mignosa (ed.), Handbook on the Economics of Cultural Heritage, chapter 11, pages i-i, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14326_11
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    References listed on IDEAS

    as
    1. Christine Petr, 2002. "Tourist apprehension of heritage : a semiotic approach to behaviour patterns," Post-Print halshs-00071157, HAL.
    2. Anna, Petrenko, 2016. "Мaркування готової продукції як складова частина інформаційного забезпечення маркетингової діяльності підприємств овочепродуктового підкомплексу," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 2(1), March.
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