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Risk and Ambiguity: Entrepreneurial Research from the Perspective of Economics

In: Neuroeconomics and the Firm

Author

Listed:
  • Angela A. Stanton
  • Isabell M. Welpe

Abstract

The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective.

Suggested Citation

  • Angela A. Stanton & Isabell M. Welpe, 2010. "Risk and Ambiguity: Entrepreneurial Research from the Perspective of Economics," Chapters, in: Angela A. Stanton & Mellani Day & Isabell M. Welpe (ed.), Neuroeconomics and the Firm, chapter 2, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13502_2
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    File URL: https://www.elgaronline.com/view/9781848444409.00011.xml
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    References listed on IDEAS

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    Cited by:

    1. Pérez-Centeno, Victor, 2018. "Brain-driven entrepreneurship research: Expanded review and research agenda towards entrepreneurial enhancement," Working Papers 02/18, Institut für Mittelstandsforschung (IfM) Bonn.
    2. Sinha, Rai Siddhant, 2022. "Baby, I'm addicted! The pleasure-pain pathway that shifts entrepreneurial passion to entrepreneurial addiction: Pivotal role of dopamine," Journal of Business Venturing Insights, Elsevier, vol. 18(C).

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