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Rodrigo Uribe

Personal Details

First Name:Rodrigo
Middle Name:
Last Name:Uribe
Suffix:
RePEc Short-ID:pur84
[This author has chosen not to make the email address public]
https://goo.gl/8I7prg

Affiliation

Facultad de Economía y Negocios
Universidad de Chile

Santiago, Chile
http://www.fen.uchile.cl/
RePEc:edi:feuclcl (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Uribe, Rodrigo, 2016. "Separate and joint effects of advertising and placement," Journal of Business Research, Elsevier, vol. 69(2), pages 459-465.
  2. Uribe, Rodrigo & Buzeta, Cristian & Velásquez, Milenka, 2016. "Sidedness, commercial intent and expertise in blog advertising," Journal of Business Research, Elsevier, vol. 69(10), pages 4403-4410.
  3. Uribe, Rodrigo & Manzur, Enrique & Hidalgo, Pedro, 2013. "Exemplars' impacts in marketing communication campaigns," Journal of Business Research, Elsevier, vol. 66(10), pages 1787-1790.
  4. Manzur, Enrique & Olavarrieta, Sergio & Hidalgo, Pedro & Farías, Pablo & Uribe, Rodrigo, 2011. "Store brand and national brand promotion attitudes antecedents," Journal of Business Research, Elsevier, vol. 64(3), pages 286-291, March.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Uribe, Rodrigo, 2016. "Separate and joint effects of advertising and placement," Journal of Business Research, Elsevier, vol. 69(2), pages 459-465.

    Cited by:

    1. Giacomo Gistri & Matteo Corciolani, 2020. "Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context," Italian Journal of Marketing, Springer, vol. 2020(4), pages 261-288, December.
    2. Annie Susanto & Halida Fauziah, 2023. "The Influence of Product Placement and Product Attributes toward Purchase Intention of Subway Sandwich," International Journal of Science and Business, IJSAB International, vol. 19(1), pages 128-146.
    3. Tessitore, Tina & Geuens, Maggie, 2019. "Arming consumers against product placement: A comparison of factual and evaluative educational interventions," Journal of Business Research, Elsevier, vol. 95(C), pages 38-48.
    4. Dias, José António & Dias, José G. & Lages, Carmen, 2017. "Can negative characters in soap operas be positive for product placement?," Journal of Business Research, Elsevier, vol. 71(C), pages 125-132.
    5. Davtyan, Davit & Cunningham, Isabella, 2017. "An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials," Journal of Business Research, Elsevier, vol. 70(C), pages 160-167.
    6. Dens, Nathalie & De Pelsmacker, Patrick & Verhellen, Yann, 2018. "Better together? Harnessing the power of brand placement through program sponsorship messages," Journal of Business Research, Elsevier, vol. 83(C), pages 151-159.
    7. Neale, Michael & Corkindale, David, 2022. "Make product placement work for you: Get less exposure," Business Horizons, Elsevier, vol. 65(2), pages 149-157.
    8. Babin, Barry J. & Herrmann, Jean-Luc & Kacha, Mathieu & Babin, Laurie A., 2021. "The effectiveness of brand placements: A meta-analytic synthesis," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 1017-1033.
    9. Coker, Kesha K. & Altobello, Suzanne A., 2018. "Product placements in social settings: The impact of coviewing on the recall of placed brands," Journal of Business Research, Elsevier, vol. 87(C), pages 128-136.

  2. Uribe, Rodrigo & Buzeta, Cristian & Velásquez, Milenka, 2016. "Sidedness, commercial intent and expertise in blog advertising," Journal of Business Research, Elsevier, vol. 69(10), pages 4403-4410.

    Cited by:

    1. Ladhari, Riadh & Massa, Elodie & Skandrani, Hamida, 2020. "YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    2. Thi Cam Tu Dinh & Mengqi Wang & Yoonjae Lee, 2023. "How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers’ Purchase Intention?," SAGE Open, , vol. 13(3), pages 21582440231, September.
    3. Peng, Leiqing & Luo, Mengting & Guo, Yulang, 2023. "Deposit AI as the “invisible hand†to make the resale easier: A moderated mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    4. Wang, Yihan & Zhong, Ke & Liu, Qihua, 2022. "Let criticism take precedence: Effect of side order on consumer attitudes toward a two-sided online review," Journal of Business Research, Elsevier, vol. 140(C), pages 403-419.
    5. Gerrath, Maximilian H.E.E. & Usrey, Bryan, 2021. "The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 531-548.
    6. Magno, Francesca, 2017. "The influence of cultural blogs on their readers’ cultural product choices," International Journal of Information Management, Elsevier, vol. 37(3), pages 142-149.
    7. Monahan, Lisa & Espinosa, Jennifer A. & Langenderfer, Jeff & Ortinau, David J., 2023. "Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands," Journal of Business Research, Elsevier, vol. 154(C).
    8. Biao Luo & Mengzhen Nie & Hongmei Ji, 2023. "The Influence of Internet Celebrities’ Expertise and Attraction on Residents’ Intention to Purchase Household Energy-Saving Products in the Context of an Online Community," Energies, MDPI, vol. 16(8), pages 1-13, April.
    9. Freya De Keyzer, 2023. "#ThisIsSustainable: The Effect of Disclosures in Influencer Marketing for Sustainable Food," Sustainability, MDPI, vol. 15(12), pages 1-15, June.
    10. Elvira Ismagilova & Emma L. Slade & Nripendra P. Rana & Yogesh K. Dwivedi, 0. "The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis," Information Systems Frontiers, Springer, vol. 0, pages 1-24.
    11. Conde, Rita & Casais, Beatriz, 2023. "Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship," Journal of Business Research, Elsevier, vol. 158(C).
    12. Elvira Ismagilova & Emma L. Slade & Nripendra P. Rana & Yogesh K. Dwivedi, 2020. "The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis," Information Systems Frontiers, Springer, vol. 22(5), pages 1203-1226, October.
    13. Jeffrey K Lee & Enric Junqué de Fortuny, 2022. "Influencer-Generated Reference Groups [Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 25-45.
    14. Souka, Mohamed & Bilstein, Nicola & Decker, Reinhold, 2024. "Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologies," Journal of Business Research, Elsevier, vol. 172(C).

  3. Uribe, Rodrigo & Manzur, Enrique & Hidalgo, Pedro, 2013. "Exemplars' impacts in marketing communication campaigns," Journal of Business Research, Elsevier, vol. 66(10), pages 1787-1790.

    Cited by:

    1. Raventós, Pedro & Ospina, José Miguel, 2013. "Strategic management in Latin America: Introduction to a special section," Journal of Business Research, Elsevier, vol. 66(10), pages 1725-1727.

  4. Manzur, Enrique & Olavarrieta, Sergio & Hidalgo, Pedro & Farías, Pablo & Uribe, Rodrigo, 2011. "Store brand and national brand promotion attitudes antecedents," Journal of Business Research, Elsevier, vol. 64(3), pages 286-291, March.

    Cited by:

    1. Kumar, V. & Anand, Ankit & Song, Hyunseok, 2017. "Future of Retailer Profitability: An Organizing Framework," Journal of Retailing, Elsevier, vol. 93(1), pages 96-119.
    2. Bockholdt, Katrin & Kemper, Jan & Brettel, Malte, 2020. "Private label shoppers between fast fashion trends and status symbolism – A customer characteristics investigation," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    3. Rubio, Natalia & Villaseñor, Nieves & Yagüe, María Jesús, 2017. "Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 358-368.
    4. Philipp Noormann & Sebastian Tillmanns, 2017. "Drivers of private-label purchase behavior across quality tiers and product categories," Journal of Business Economics, Springer, vol. 87(3), pages 359-395, April.
    5. Olavarrieta, Sergio & Hidalgo, Pedro & Manzur, Enrique & Farías, Pablo, 2012. "Determinants of in-store price knowledge for packaged products: An empirical study in a Chilean hypermarket," Journal of Business Research, Elsevier, vol. 65(12), pages 1759-1766.
    6. Diallo, Mbaye Fall & Seck, Anne Marianne, 2018. "How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context," Journal of Business Research, Elsevier, vol. 86(C), pages 311-320.
    7. Kamran Khan & Dr. Irfan Hameed, 2017. "The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 10, pages 21-56, December.
    8. Fuduric, Morana & Varga, Akos & Horvat, Sandra & Skare, Vatroslav, 2022. "The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures," Journal of Business Research, Elsevier, vol. 142(C), pages 221-241.
    9. Óscar González-Benito & Mercedes Martos-Partal, 2014. "Price sensitivity versus perceived quality: moderating effects of retailer positioning on private label consumption," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 15(5), pages 935-950, November.
    10. Farías, Pablo, 2015. "Determinantes do sucesso de marcas globais e locais na América Latina," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 55(5), September.
    11. Fornari, Edoardo & Fornari, Daniele & Grandi, Sebastiano & Menegatti, Mario, 2013. "The influence of retailing-mix levers on private label market share: The case of the Italian FMCG market," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 617-624.
    12. Calvo Porral, Cristina & Martínez Fernández, Valentín Alejandro & Juanatey Boga, Oscar, 2016. "Influência da assinatura do fabricante na lealdade e intenção de compra de marcas próprias de varejista," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 56(1), January.
    13. Gázquez-Abad, Juan Carlos & Martínez-López, Francisco J. & Barrales-Molina, Vanesa, 2014. "Profiling the flyer-prone consumer," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 966-975.
    14. Khan, Kamran & Hameed, Irfan, 2017. "The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones," MPRA Paper 91773, University Library of Munich, Germany.
    15. Md. FarhanFaruqui & Fabliha Tasnim Hride, 2019. "Influence of Shelf Space Arrangement on Buying Behavior," International Journal of Business and Social Research, LAR Center Press, vol. 9(3), pages 52-60, March.
    16. Farías, Pablo, 2019. "Determinants of knowledge of personal loans' total costs: How price consciousness, financial literacy, purchase recency and frequency work together," Journal of Business Research, Elsevier, vol. 102(C), pages 212-219.
    17. Valenzuela, Leslier & Torres, Eduardo & Hidalgo, Pedro & Farías, Pablo, 2014. "Salesperson CLV orientation's effect on performance," Journal of Business Research, Elsevier, vol. 67(4), pages 550-557.
    18. Baumann, Chris & Hamin, Hamin, 2014. "Premium generic brand (PGB) choice vis-Ã -vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 492-501.
    19. Pablo Farías, 2021. "The Local Aspect in the Successful Brands in Latin America: Empirical Evidence of Its Prevalence, the Role of Local and Global Companies, and Its Effect on Consumers," Sustainability, MDPI, vol. 13(2), pages 1-12, January.
    20. Ellen J. Van Loo & Fien Minnens & Wim Verbeke, 2021. "Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach," Sustainability, MDPI, vol. 13(13), pages 1-12, June.
    21. Fornari, Daniele & Fornari, Edoardo & Grandi, Sebastiano & Menegatti, Mario, 2016. "Leading national brands facing store brands competition: Is price competitiveness the only thing that matters?," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 234-241.
    22. Lyu, Gaoyan & Hu, Huaqing & Zhuang, Guomian & Xi, Chenyang, 2023. "C2M strategies on an e-commerce platform under brand competition," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).
    23. Attari, Amin & Chatterjee, Promothesh & Singh, Surendra N., 2022. "Taking a chance for a discount: An investigation into consumers’ choice of probabilistic vs. sure price promotions," Journal of Business Research, Elsevier, vol. 143(C), pages 366-374.
    24. Abril, Carmen & Sanchez, Joaquin, 2016. "Will they return? Getting private label consumers to come back: Price, promotion, and new product effects," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 109-116.
    25. Alić Adi & Činjarević Merima & Agić Emir, 2020. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands," Management & Marketing, Sciendo, vol. 15(1), pages 1-16, March.
    26. Flavián, Carlos & Gurrea, Raquel & Orús, Carlos, 2020. "Combining channels to make smart purchases: The role of webrooming and showrooming," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).

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